After months of talking about it and planning like crazy behind the scenes the 2-day food styling and food photography workshop I ran with Aimee from Twigg Studios PLUS the 1-day small business mastermind I facilitated with Sorrel Roberts came and went in a flash. It was the most international group of eager food photography students and small business owners yet - with attendees coming to my cosy London studio from Slovakia, Dubai, Morocco, Denmark, Canada and the USA as well as good old London ;). How cool is that?!? :) To be honest, I could not have asked for a better group of fellow creatives and food lovers to hang out with over those three days. Want to see what happened over the course of the workshop?
NOTE: This blog post is part 22 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how to get paid for posting content on instagram, how the algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's controversial (?) post...
How much should an instagram influencer slash content creator earn? How much should we charge for our work as photographers, food writers, stylists? It's a question I get asked quite a lot and one that recently came up inside my creative community. I've written about the topic before, more broadly, but that blog post feels like ages ago and hence a few years older and wiser, I thought I'd tackle the question again on instagram and here on my blog AKA my home turf.
Today I'm writing about food on instagram, why simplicity in food is everything and why I do what I do as part of my 3-day Saveur Awards countdown. However, if you're here for the delicious vegan tofu satay recipe, I don't blame you. Just scroll down to the very end to find what you're looking for ;).
WHEN INSTAGRAM BECAME THE HOME OF FOOD PORN
When Instagram launched in October 2010 it was all about sharing instant shots of yourself in the here and now. Think polaroids for the online, digital age. Posting candid, real shots is exactly what instagram pioneers did, that is, until they didn't anymore.
WHO IN THEIR RIGHT MIND WOULD START A FOOD BLOG IN 2014, 2017 OR WORST STILL 2018?
It's that very question we all ask ourselves when we sign our names on the dotted line and commit to squarespace for a 12 month period. Why do we ask ourselves this question? Because the odds are stacked against us. The chances of anyone seeing anything we produce on our food blog are pretty low and the chances of 'making it' as a food blogger even slimmer.
As an avid home cook and a food photographer everything starts with great food and a great work surface. If you think of it from the home cook's perspective if makes sense, right? Your ingredients have got to be right to create the dish you crave, but you also need a reliable, sturdy worksurface that makes the preparation process smooth and easy.
As a food photographer those two thing matter just as much - it's hard to shoot beautiful images if the food doesn't look right. And as for the worksurface it is ALWAYS a major consideration when I think about the mood and feel of a food photography image. It's the foundation from which I build my scene and tell my story. In fact if you read this blog post, this one and this one you'll know how incredibly important surfaces are in food photography and food styling.
NOTE: This blog post is part 21 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how the instagram algorithms really work, the three real reasons your instagram account is not growing and is organic growth on instagram still possible. Just click here to find all the other parts in the series. Now on with today's postand with that cheeky blog post title...
With soooo much choice of stunningly curated feeds and insanely gorgeous pictures, how on earth do we decide to take the leap and click the FOLLOW button on instagram? Is our decision to follow an instagram account much more complex than all these popular articles acknowledge? Or will a little hashtag make or break me on my favourite app after all?!
Creating the best FREE instagram photo challenges are one of my most favourite things to do, EVER! Honestly, they are sooo much fun, full of creativity and make me feel THAT much closer to YOU, my fellow food photography fanatics. Having said that I have noticed that there are A LOT of food photography challenges happening on instagram of late and - when people move one way, I kinda like to move the other way ;).
This means that this season's Autumn instagram food photography challenge in this 12-day format will be one of my very last. Even more reason to sign up then AND tell your friends about the challenge isn't it ;)?! Learn about food photography, food styling and be part of the BEST online creative community a food lover could ever be! Ready to make a commitment to your learning and master the perfect insta food flatlay? Then please read one...
If you're here for my super easy 4-ingredient no-bake vegan berry tartlets, please scroll down to the end of this blog post to find what you're looking for. If you want to read more about our vegan meet up, then no need to scroll, you're in the right place :)...
What's better than connecting on social media platforms like instagram and facebook groups? Connecting in real life of course (or 'IRL' in short if you wanna be really cute)! Which is why, after 2 long years of thinking about it, I'm hosting my second London vegan meet-up this Autumn. I'm not running the show on my own though, instead I'm roping in support from Viola - you may know her from this blog post we did together, and/or from her highly successful Sunshine Eatery instagram account - and Nisha, one of my awesome and sweet community members who you can find here. Now the question is, would YOU like to join us in South East London for our vegan get together? Then be sure to mark Saturday, September 15th 12 - 2pm 16th 11am - 1.30pm in your diary and read on for lots more info: