Posts in food blogging
HOW MUCH SHOULD AN INSTAGRAM CONTENT CREATOR EARN? + SAVEUR COUNT DOWN PART 3
HOW MUCH SHOULD AN INSTAGRAM CONTENT CREATOR EARN? + SAVEUR COUNT DOWN PART 3

NOTE: This blog post is part 22 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how to get paid for posting content on instagram, how the algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's controversial (?) post...

How much should an instagram influencer slash content creator earn? How much should we charge for our work as photographers, food writers, stylists? It's a question I get asked quite a lot and one that recently came up inside my creative community. I've written about the topic before, more broadly, but that blog post feels like ages ago and hence a few years older and wiser, I thought I'd tackle the question again on instagram and here on my blog AKA my home turf. 

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food photography, instagram tricks, Creative business, food blogging, food styling, goal settingK J Espinel
ROASTED GRAPES WITH THYME RECIPE + THE THING ABOUT SAVEUR
ROASTED GRAPES WITH THYME RECIPE + THE THING ABOUT SAVEUR

WHO IN THEIR RIGHT MIND WOULD START A FOOD BLOG IN 2014, 2017 OR WORST STILL 2018?

It's that very question we all ask ourselves when we sign our names on the dotted line and commit to squarespace for a 12 month period. Why do we ask ourselves this question? Because the odds are stacked against us. The chances of anyone seeing anything we produce on our food blog are pretty low and the chances of 'making it' as a food blogger even slimmer.

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food photography, vegan recipe, creativity, food bloggingK J Espinel
TOFU AVOCADO SALAD IN COLLABORATION WITH SAPIENSTONE (AD) + FOOD PHOTOGRAPHY BACKDROPS PART 4
TOFU AVOCADO SALAD IN COLLABORATION WITH SAPIENSTONE (AD) + FOOD PHOTOGRAPHY BACKDROPS PART 4

As an avid home cook and a food photographer everything starts with great food and a great work surface. If you think of it from the home cook's perspective if makes sense, right? Your ingredients have got to be right to create the dish you crave, but you also need a reliable, sturdy worksurface that makes the preparation process smooth and easy.

As a food photographer those two thing matter just as much - it's hard to shoot beautiful images if the food doesn't look right. And as for the worksurface it is ALWAYS a major consideration when I think about the mood and feel of a food photography image. It's the foundation from which I build my scene and tell my story. In fact if you read this blog post, this one and this one you'll know how incredibly important surfaces are in food photography and food styling. 

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food photography, vegan recipe, Creative business, creativity, food blogging, food stylingK J Espinel
IS YOUR INSTAGRAM ACCOUNT WORTH FOLLOWING?
IS YOUR INSTAGRAM ACCOUNT WORTH FOLLOWING?

NOTE: This blog post is part 21 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how the instagram algorithms really work, the three real reasons your instagram account is not growing and is organic growth on instagram still possible. Just click here to find all the other parts in the series. Now on with today's postand with that cheeky blog post title...

With soooo much choice of stunningly curated feeds and insanely gorgeous pictures, how on earth do we decide to take the leap and click the FOLLOW button on instagram? Is our decision to follow an instagram account much more complex than all these popular articles acknowledge? Or will a little hashtag make or break me on my favourite app after all?! 

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instagram tricks, Creative business, creativity, food blogging, food photography, food styling, goal settingK J Espinel
3 SURPRISING REASONS YOUR INSTAGRAM ACCOUNT IS NOT GROWING
3 SURPRISING REASONS YOUR INSTAGRAM ACCOUNT IS NOT GROWING

It was in July, 2017 that I posted part 1 of THE INSTAGRAM SERIES - content all about helping YOU manage your way around instagram - and I can honestly say, I NEVER expected to get the incredible response I did (FYI this is my best performing blog post EVER!) OR that a year on I'd still be adding parts to the never ending saga, sorry I mean series, that is Instagram. 

Seeing that I'm posting part 20 (!) of THE INSTAGRAM SERIES today, I'm celebrating by giving away 3 copies of my instagram eguide, 3 Lightroom preset mini bundles and a mini ebook outlining my editing process! To find out how to win in this WORLDWIDE GIVEAWAY, please scroll down to the end of this blog post. But first, let's delve into today's instagram topic, shall we?  

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instagram tricks, Creative business, creativity, food blogging, food photography, food styling, goal settingK J Espinel
4 ESSENTIAL FOOD PHOTOGRAPHY LIGHTROOM PRESETS
4 ESSENTIAL FOOD PHOTOGRAPHY LIGHTROOM PRESETS

After weeks of teasing you on instagram, my essential food photography preset bundle for Lightroom is FINALLY here! I know it's been a LONGGGG time coming, but I feel it's been worth the wait and I hope the presets will allow you to create the food photography 'look' you love. If you know me, you're probably aware that I like to go over and beyond for my audience and hence the bundle includes a few little extras! Want to find out more? Cool, then you've come to the right place.

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Lightroom presets, branding, creativity, food photography, food blogging, Creative businessK J Espinel
IS ORGANIC GROWTH ON INSTAGRAM STILL POSSIBLE IN 2018?
IS ORGANIC GROWTH ON INSTAGRAM STILL POSSIBLE IN 2018?

NOTE: This blog post is part 18 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as why am I losing followers on instagram , how the instagram algorithms really work and how to get paid influencer work on instagram. Just click here to find all the other parts in the series. 

'What if organic growth on instagram is no longer possible? What if I post my most amazing images on instagram, use the best hashtags, leave thoughtful comments but still don't gain new instagram followers?' It's a question one of my creative community members asked a few weeks ago and one that somehow lingered in my mind. Like her, many of the talented and committed creatives I speak to daily are struggling to gain real traction on instagram or worse, losing followers week after week, month after month.  

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Creative business, creativity, food blogging, food photography, instagram tricksK J Espinel
THE BEST FOOD PHOTOGRAPHY PROPS FOR FOOD BLOGGERS
THE BEST FOOD PHOTOGRAPHY PROPS FOR FOOD BLOGGERS

When I post a food photo on instagram I often get asked where I get my food photography props from. And seeing that this post all about sourcing food photography props for every budget is two years old now (!), I felt it was time to provide you with an update. 

Before I delve into today's blog post all about the best food photography props for food bloggers a few things for transparency - today's blog post is NOT for those just getting started and eager to buy cheap and cheerful food photography props and ceramics (for that please head here). There is nothing wrong with keeping a close eye on your budget when you're thinking about making the move into food blogging and in fact I highly recommend you budget carefully at the start of your food blogging journey because it's very easy for things to get out of hand ;). 

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food photography, creativity, food styling, Creative business, food bloggingK J Espinel
FOOD STYLING AND FOOD PHOTOGRAPHY COURSE MARCH 2018
FOOD STYLING AND FOOD PHOTOGRAPHY COURSE MARCH 2018

After lots of planning, anticipation, excitement and heaps more vegan cooking the London food styling and food photography course Silvia and I hosted this March has come and gone. As you all know from this blog post teaching is what fills my heart more than anything in the world. So just imagine what I was like before and during the workshop (HINT: a child in a sweet shop). 

Silvia and I thought you'd like to see what a food photography and food styling workshop with us looks like which is why we are both sharing impressions of the two and a half day workshop with you today. Just click here if you'd like to see Silvia's take on the workshop, or read on if you want to re-live the workshop through my eyes and see some images from behind the scenes :).  

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food photography, creativity, food photography workshop, food styling, Creative business, food bloggingK J Espinel