Posts in Creative business
HOW MUCH DO FOOD PHOTOGRAPHERS MAKE?

How much should I charge for my food photography work? What kind of salary can or should I expect as a food photographer? These are questions I get asked by my ecourse students. mentoring clients and online community every single week! And, I understand why, it’s so confusing to know what to charge when there aren’t any set standards or any clear income guidelines available.

Many of the creatives I work with come to food photography after years in a 9-5 job, where salaries are generally streamlined, transparent and clear. The world of freelance work - especially the world of freelance food photography work (or any photography or creative profession, frankly), is much more muddled when it comes to one’s income. It’s why I wrote this bog post, to inform you what you can expect to make as a food photographer and answer as many of your money questions as I can in the process!

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5 CHRISTMAS FOOD PHOTOGRAPHY PORTFOLIO TIPS!

It’s December and officially totally acceptable to start listening to Christmas CDs, put up your Christmas tree, dream of snow and plan your Christmas dinner menu with a vengeance.

Now, the question is, how can you make your Christmas, Hanukkah and other seasonal holiday food photography stand out? How can you create festive food images that will attract the right food photography clients who are eager to find a food photographer that can bring their festive menu to life!

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FOOD STYLING FOR INSTAGRAM ONLINE COURSE

I’ve got some super exciting news to share, my brand new FOOD STYLING FOR INSTAGRAM online course launched this week! It’s a short course I created in collaboration with DOMESTIKA all about how to style, photograph, and edit delicious food photos for Instagram, using just your mobile phone!

In this blog post, I wanted to share a little bit more about this online food styling course with you, talk about why and who I created it for and give you a little behind the scenes look at the course’s creation. Are you ready to get stuck in?

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MY TOP 5 RESTAURANT PHOTOGRAPHY TIPS!

Restaurant photography is challenging, but also so much fun! The restaurant’s interiors, the hustle and bustle of a sleek restaurant kitchen, the excitement of the diners and the gorgeously plated dishes are what food photographers’ dreams are made of!

Now, you may be wondering how to take your restaurant photography from amateur iPhone shots to amazing professional images. Or perhaps you’re used to shooting in the familiar surroundings of your home and now feel ready to venture out and delve deep into professional restaurant photography.

No matter where you're at, I'd love to share my top 5 restaurant food photography tips with you; my aim is to empower you to step into your restaurant photo shoot with confidence and nail each and every image you take!

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FOOD STYLING & FOOD PHOTOGRAPHY E-COURSE - AUTUMN 2021

WHO IS THE ON-LINE FOOD PHOTOGRAPHY AND FOOD STYLING COURSE FOR?

  • Are you new to food photography and styling and eager to kick start your learning process?

  • Have you been taking food photos for a while, but find that you just can't get the images you really want?

  • Or are you a long-term food blogger who has plateaued and is keen to level up and go pro?

  • Do you work best with the supportive of a creative community and teacher who are there for you every step along the way?

Great! Because this food photography e-course is for YOU!

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HOW TO START A MAILING LIST. YOUR 10 LIST BUILDING QUESTIONS ANSWERED!

In today’s online world it’s almost impossible as a food blogger, food photographer or recipe developer to do everything and be everywhere - Instagram, Facebook, TikTok, Pinterest, Twitter - there are just SO many platforms one can spend (too much) time on, am I right? That begs the question - which platform(s) should we spend our energy on, which one will have the biggest impact on our career and also on our bottom line?

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5 REASONS I SWITCHED TO FLODESK (AND WHY EVERY CREATIVE SHOULD TOO!)

My biggest regret as a food photography teacher and creative business owner is that I didn’t start a mailing list sooner! I SO wish I had. That’s because having a mailing list is empowering, financially rewarding and the best way to communicate with your most loyal, awesomest community members, establishing an intimate connection in the process. Your newsletter is also the place where you can offer the most valuable content, kinda like a secret insiders club. And having a mailing list means you’re less dependent on the ebbs and flows of social media algorithms. In short, mailing lists are simply FAB!

Now, I know what you’re thinking, starting a mailing list feels daunting and complicated and where does one even start? It’s also so time consuming, right? Wrong!

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GIFT GUIDE FOR FOOD PHOTOGRAPHERS AND FOOD BLOGGERS

Whether you’re looking to buy a gift for yourself (#selflove) or for someone you adore who is obsessed with food photography and food styling, I’ve got you covered with my 2020/2021 gift guide! I’ve tried to focus mainly on smaller businesses, gifts that will enhance any food photo and Instagram gallery, as well as items that support creativity as well as productivity and business growth. It’s been a joy putting this guide together for all you food photographers and content creators, and I hope you find something here that feels just right this season!

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CREATIVE BUSINESSES, SELLING ONLINE AND INFLUENCER MARKETING IN 2020

NOTE: This blog post is part 24 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earn, how the instagram algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...


As I write these lines we’re in the middle of a global pandemic and though our primary focus is most certainly (and rightly!) on people’s and the planet’s well-being, the reality for most of us is that we still need to pay our bills and provide for ourselves and our loved ones. The question is, how can content creators, food photographers, recipe developers and influencers like us whose industry has been turned upside down, weather these uncertain times and come out of this period with our income streams (and sanity) still in tact? I don’t want to pretend that I have all the answers, but would love to share some ideas and thoughts that might help you manoeuvre through these choppy waters…

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