Posts in branding
FOOD STYLING & FOOD PHOTOGRAPHY E-COURSE - AUTUMN 2021
FOOD STYLING & FOOD PHOTOGRAPHY E-COURSE - AUTUMN 2021

WHO IS THE ON-LINE FOOD PHOTOGRAPHY AND FOOD STYLING COURSE FOR?

  • Are you new to food photography and styling and eager to kick start your learning process?

  • Have you been taking food photos for a while, but find that you just can't get the images you really want?

  • Or are you a long-term food blogger who has plateaued and is keen to level up and go pro?

  • Do you work best with the supportive of a creative community and teacher who are there for you every step along the way?

Great! Because this food photography e-course is for YOU!

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food photography, ecourse, food photography ecourse, food blogging, food styling, goal setting, branding, creativity, Creative businessK J Espinel
HOW TO START A MAILING LIST. YOUR 10 LIST BUILDING QUESTIONS ANSWERED!
HOW TO START A MAILING LIST. YOUR 10 LIST BUILDING QUESTIONS ANSWERED!

In today’s online world it’s almost impossible as a food blogger, food photographer or recipe developer to do everything and be everywhere - Instagram, Facebook, TikTok, Pinterest, Twitter - there are just SO many platforms one can spend (too much) time on, am I right? That begs the question - which platform(s) should we spend our energy on, which one will have the biggest impact on our career and also on our bottom line?

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creativity, food blogging, food photography, goal setting, branding, Creative businessK J Espinel
5 REASONS I SWITCHED TO FLODESK (AND WHY EVERY CREATIVE SHOULD TOO!)
5 REASONS I SWITCHED TO FLODESK (AND WHY EVERY CREATIVE SHOULD TOO!)

My biggest regret as a food photography teacher and creative business owner is that I didn’t start a mailing list sooner! I SO wish I had. That’s because having a mailing list is empowering, financially rewarding and the best way to communicate with your most loyal, awesomest community members, establishing an intimate connection in the process. Your newsletter is also the place where you can offer the most valuable content, kinda like a secret insiders club. And having a mailing list means you’re less dependent on the ebbs and flows of social media algorithms. In short, mailing lists are simply FAB!

Now, I know what you’re thinking, starting a mailing list feels daunting and complicated and where does one even start? It’s also so time consuming, right? Wrong!

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creativity, food blogging, food photography, goal setting, branding, Creative businessK J Espinel
HOW TO DESIGN AND LAYOUT YOUR SELF-PUBLISHED BOOK (PART 2)
HOW TO DESIGN AND LAYOUT YOUR SELF-PUBLISHED BOOK (PART 2)

EVER WONDER WHAT’S INVOLVED IN DESIGNING THE PAGES OF A BOOK?

If you dream of writing your own (cook)book, my guess is you’re thinking about all the lovely recipes you’ll share and the gorgeous images you’ll photograph. Perhaps you’ve even dreamed up a title and cover, but if you’re anything like I was at the start of my book writing journey, maybe you haven’t thought too hard just yet about the layout of your book.

With a book, every element, including the page design, matters, so it’s worth starting to think about it, even at the earlier stages of the book creation process. In today’s blog post I’m share 3 key areas to focus on in your book design process…..

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food photography, food styling, self publishing, branding, Creative Food Photography, creativity, goal settingK J Espinel
HOW TO DESIGN AND LAYOUT YOUR SELF PUBLISHED BOOK! (PART 1)
HOW TO DESIGN AND LAYOUT YOUR SELF PUBLISHED BOOK! (PART 1)

Hey everyone, I’m back with another little glimpse into my self publishing journey behind Creative Food Photography, my first book! Today we’ll be taking a closer look at the process of designing and planning the interiors and layout of the book. I’ve split the blog post into two, so as not to overwhelm you, with part 2 coming atcha super soon! My hope is that this blog post (and the one coming up) will help YOU on your self publishing journey too, as well as get you super excited about grabbing yourself a copy of my book if you haven’t yet. You can find all the places to order it right here :)!

Now, are you ready to get stuck in?

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goal setting, food photography, food styling, food blogging, self publishing, Creative Food Photography, branding, creativityK J Espinel
CREATIVE FOOD PHOTOGRAPHY: HOW TO CHOOSE A BOOK COVER + BOOK TITLE
CREATIVE FOOD PHOTOGRAPHY: HOW TO CHOOSE A BOOK COVER + BOOK TITLE

EVER WONDER WHAT’S INVOLVED IN CHOOSING A BOOK COVER + BOOK TITLE?

A cover and title that make you feel proud, that ooze professionalism and have a look and vibe that’s 100% YOU? It entails a whole lot more than my naive self ever realised, which meant that I was on a really steep learning curve as we worked on the cover for my upcoming book, Creative Food Photography.


Because I know you dream of creating your own book too, I thought I’d take you behind the scenes of what was involved in bringing the cover of Creative Food Photography to life.

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food photography, food styling, self publishing, branding, Creative Food Photography, creativityK J Espinel
8 LIGHT FOOD PHOTOGRAPHY LIGHTROOM PRESETS
8 LIGHT FOOD PHOTOGRAPHY LIGHTROOM PRESETS

It only took a crazy scary virus to force me to slow down and FINALLY create my light and bright food photography preset bundle for desktop especially for you! After the warm response to my essential Lightroom presets, which were aimed at those of you who love darker and moodier shots, I thought it would be helpful to put some presets together, which will give your images that lighter look. In fact, most of my food photography clients prefer lighter shots and the presets I’m sharing with you today have hence come in extremely handy when completing client work. As always, I like to go over and beyond for my tribe and consequently the bundle includes a few tiny little extras like a special introductory 10% off discount code valid until June 1st! Want to find out more? Then please read on…

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Lightroom presets, branding, creativity, food blogging, food photographyK J Espinel
LONDON FOOD STYLING AND INSTAGRAM WORKSHOP / BEHIND THE SCENES
LONDON FOOD STYLING AND INSTAGRAM WORKSHOP / BEHIND THE SCENES

In the lead up to every food photography and food styling workshop I host right here in London, I’m always frantically running around till the 11th hour, sourcing the most photogenic food, getting the right food photography props and scouting the perfect lunch locations, whilst wondering if I’ve bitten off more than I can chew. But then, when students come from near and far, I realise it is all worth it and that I’d do it again in a heartbeat!

As I had such a wonderful time this March teaching the 3-day London workshop, I thought perhaps you'd like to see what happened over the course of those days, what the final shots taken during the workshop looked like and basically, what exactly went down. Ready to take a look behind the scenes? Awesome, then please scroll down and read on … 

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branding, food photography, food blogging, Creative business, creativity, food photography workshopK J Espinel
4 ESSENTIAL FOOD PHOTOGRAPHY LIGHTROOM CC MOBILE PRESETS
4 ESSENTIAL FOOD PHOTOGRAPHY LIGHTROOM CC MOBILE PRESETS

After you’ve asked me for months, I’m excited to share that my popular Lightroom presets are now finally available for Lightroom CC mobile, and the best part is that you won’t need to paid for an Adobe Creative Cloud or Lightroom subscription to access them! The only thing you need is the FREE Lightroom CC mobile app, which is available to both ios and android users. So now you can edit your food photos on your phone on the go.

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Lightroom presets, food photography, creativity, branding, food bloggingK J Espinel