#20 - HOW TO USE COLOUR THEORY WITH BONNIE BAKHTIARI
In today’s episode (20) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with brand designer, educator, podcaster and brand strategist Bonnie Bakhtiari. We talk about how colour theory and the colour wheel can help you define and craft your brand identity, blog and instagram presence with intention and heart. Here’s what else you can expect from today’s episode …
I talk about the colour wheel PDF I have designed to accompany this episode
Bonnie introduces herself
Bonnie and I talk about colour theory and its impact on our emotions
Bonnie explains what the colour wheel is and how it is used in brand design
Bonnie notes how important colour choices are in reaching your ideal audience
Bonnie outlines how colour psychology can help you find the colours that are right for your logo and brand
Bonnie explains why certain colours evoke certain emotions in us
Bonnie notes why we don’t have to be rigid about choosing colours for our brand
We debate whether instagram has made us all afraid to play with our creativity and step outside our brand colours and brand identity
Bonnie explains what value, hue and saturation mean in relation to colour
Bonnie reveals what colours are currently popular and how to stay on top of trends
Bonnie gives a great tip on how to stay inspired
I share where I’m currently getting my inspiration from
Bonnie kindly shares her top tips when it comes to designing your own logo and finding the right brand colours for you
Bonnie suggests how trends can gently inform rather than control your brand decisions
We discuss how to choose the right fonts for your business or blog
Bonnie explains what the Illume retreat is
LINKS MENTIONED:
Find Bonnie on instagram and on her branding blog. You can tune into her podcast here and find out more about her Illume Retreat here.
Episode 19 of the Eat, Capture, Share podcast where I talk more about the book that I am writing
You can download your FREE colour theory PDF by signing up to the mailing list below or by going here
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Find out more about my FREE instagram food photography challenge here
Find out more about my food photography workshops here
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