HOW TO PITCH AS A PHOTOGRAPHER OR CREATOR: THE ESSENTIAL DO’S AND DON’TS FOR SUCCESS

There are countless ways to build up your client roster, but in today’s blog post I’d like to focus on pitching! I’ll walk you through the essential do’s and don’ts of pitching as a food photographer or food content creator, so you can avoid common mistakes and increase your chances of hearing “yes” from your dream clients. Let’s dive in, shall we?

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HOW TO PLAN A MONTH'S WORTH OF INSTAGRAM CONTENT IN ADVANCE

If you’ve ever found yourself scrambling to throw something up on your feed — random snaps, half-hearted captions or last-minute reels — just to keep your grid active, you’re not alone. The truth is, if you want to grow your audience, catch the attention of brands, and share content you’re genuinely proud of, planning out your Instagram content is EVERYTHING! In this post, I’m sharing my favourite Instagram content planning tips to help you map out a month’s worth of content with ease, confidence, and maximum impact. Let’s get started, shall we!

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3 EASY HIGH PROTEIN VEGAN GREEN SALAD RECIPES

When the weather warms up or you’re craving something light and fresh, nothing beats a crisp, vibrant salad. But if you’re aiming to hit those protein goals while keeping it plant-based, you’ll know it can be a little tricky to find salads that are delicious, satisfying and protein-packed. That’s where the three easy high protein vegan green salads below come into play.

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HOW TO IMPROVE YOUR INSTAGRAM ENGAGEMENT (WHAT’S ACTUALLY WORKING RIGHT NOW!)

Struggling to get people to engage with your Instagram content? You’re not alone; I’ve been there too, and I know exactly how frustrating it can be. To ensure my 2025 content strategy performed better, I did a deep dive into my Instagram, reviewed the stats, assessed what worked, honestly analysed what didn’t work and then came up with a brand new content strategy for 2025, focusing primarily on engagement! Curious to know what made the cut and what actually works right now on Instagram? Let’s dive in, shall we?

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RECAP: LONDON FOOD VIDEOGRAPHY & STYLING WORKSHOP 2025

Ever wonder what it takes to stay relevant and competitive as a food photographer or food content creator in today’s ever-evolving social media landscape? Without a speckle of a doubt taking videography seriously is hands down your best ticket to being sought after as a creative in the food space today! That’s exactly why my co-teacher Silvia and I decided to get together again to run our popular immersive 2-day in-person food photography, short form videography and story telling workshop in London. Here are some outtakes from the two action-packed days…

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3 SIMPLE LIGHTING TIPS FOR FOOD CONTENT CREATORS ON INSTAGRAM

Whether you’re using natural light, artificial light or a combination of both, understanding the fundamentals of lighting is pivotal to your success as a creative on social media. In today’s blog post, we’ll explore some key lighting considerations for those sharing food content on Instagram, TikTok or Youtube Shorts.

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ADVANCED FOOD VIDEOGRAPHY AND LIFESTYLE PHOTOGRAPHY WORKSHOP - FINLAND

Together with experienced and incredibly talented food photographer, cookbook author and videographer Viola Virtamo I will be hosting a 3-day workshop on the pretty outskirts of Helsinki, Finland. This is a learning experience like no other, where heart-felt creatives who want to delve deeper into food photography, styling, visual story telling and video creation can come together and make the most of the gorgeous, crisp, natural Scandinavian light. It's your chance to develop an eye for lifestyle and landscape photography too and build a well-rounded, gorgeous portfolio. This is an intimate small group workshop where you’ll receive tons of support, guidance and encouragement to explore the edges of your creativity and visual story-telling skills. Want to find out more? Then please read on...

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