ARE INSTAGRAM ADS WORTH IT FOR BLOGGERS AND INFLUENCERS?

ARE INSTAGRAM ADS WORTH IT FOR BLOGGERS AND INFLUENCERS?

NOTE: This blog post is part 23 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earnhow the algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...

INSTAGRAM ALGORITHMS ARE AWESOME! Said no one ever! Or did they? Well, you may be surprised to learn that when I was researching the instagram algorithms for one of my INSTAGRAM SERIES posts last year I came across this guy on twitter who was raving about how awesome the algorithms are and how his blog traffic and business had exploded since they were introduced. WHAT!? I thought - as did a number of perplexed tweeters. HOW? He explained that he used instagram ads and promoted posts and noted that IG algorithms’ ability to target the right audience for his blog was incredible!

That different take on the algorithm stuck with me, so much so that when I heard THE social media expert Gary Vee REPEATEDLY say that entrepreneurs/business owners/probloggers who don’t use ads, are making a MASSIVE mistake, I took serious note. Was I playing it small by not going down the paid instagram route?

1-DAY LONDON FOOD STYLING AND VISUAL STORY TELLING COURSE: A SUMMER'S BOUNTY

1-DAY LONDON FOOD STYLING AND VISUAL STORY TELLING COURSE: A SUMMER'S BOUNTY

Want to fine tune your food styling and create a naturally, effortlessly and organically styled look? Do you wish to do gain a solid understanding of the founding principles of composition? Then I have just what you’re looking for!

This June, talented food stylist, photographer and vegan baker Silvia Bifaro will join me again :), to teach this brand new 1-day food styling and visual story telling course, entitled A Summer’s Bounty. We’ll be teaching how to create, plan and shoot a visual food story, focusing in on shooting a seasonal vegan cake. The aim is to create a set of food images that will allow you to…

  • have LOTS of hands on practice

  • gain a solid, technical understanding of styling and composition

  • get a sense of how to prepare to work on a professional food set

  • learn the art of editing in Lightroom

FREE 9 DAY SPRING FOOD PHOTOGRAPHY CHALLENGE

FREE 9 DAY SPRING FOOD PHOTOGRAPHY CHALLENGE

It’s my most favourite season of the year, it’s my birthday month and the season in which this very blog was born. Hence a celebration of all things food and creativity is in order, don’t you think? How about we celebrate with everyone’s favourite: MY FREE INSTAGRAM FOOD PHOTOGRAPHY CHALLENGE!!!!

As in the seasons that came before (see here, here and here) I’d love to take you on a journey, exploring all things food photography, food styling and creativity. PLUS you get to be part of the BEST online creative community EVER! This mid-year challenge will be a little shorter than the Winter or the Autumn challenge, but twice the fun, I promise! Ready to make a commitment to your learning and master the perfect insta foodie flatlay? Then please read one... 

SPRING FOOD STYLING AND FOOD PHOTOGRAPHY E-COURSE 2019

SPRING FOOD STYLING AND FOOD PHOTOGRAPHY E-COURSE 2019

Want to learn food photography and food styling from the comfort of your own home?

Eager to find how to get the most out of your camera and discover your light?

Learn best by practicing, doing and being held accountable?

Then my online food photography, food styling and visual story telling course is for you! Unlike most other online food photography and food styling workshops, this e-course is LIVE so that I can be there with you and support you on your journey, every step of the way!

The Spring and Autumn online food styling courses completely sold out as did the one the one this past Winter, giving me lots of online teaching experience and consequently a really good understanding how best to support you best through the course. With some new features for Spring 2019, this is the best online course I’ve created yet and I’m so excited to work with you alongside a small, but mighty student group. Are you in?

EASY VEGAN GRANOLA RECIPE WITH POACHED RHUBARB + A COOKBOOK GIVEAWAY!

EASY VEGAN GRANOLA RECIPE WITH POACHED RHUBARB + A COOKBOOK GIVEAWAY!

What makes a good cookbook? It’s the question I asked on my instagram a few weeks ago as well as inside my creative community and it was so interesting to hear everyone’s thoughts. Some people felt that it’s all about the recipes which need to be delicious, easy and creative. Others believed that engaging writing was what set a good cookbook apart from a mediocre one, and yet others thought it was all about the food photography.

I believe a great cookbook should have all three - photos that make me WANT to cook, recipes that sound delicious, yet achievable and writing that warms my heart. Ryan and Adam, also know as Husbands That Cook, have just released their debut cookbook and it has everything a wonderful cookbook should have! And moreover, YOU can WIN a copy of the book on the blog this week!

LONDON FOOD STYLING AND INSTAGRAM WORKSHOP / BEHIND THE SCENES

LONDON FOOD STYLING AND INSTAGRAM WORKSHOP / BEHIND THE SCENES

In the lead up to every food photography and food styling workshop I host right here in London, I’m always frantically running around till the 11th hour, sourcing the most photogenic food, getting the right food photography props and scouting the perfect lunch locations, whilst wondering if I’ve bitten off more than I can chew. But then, when students come from near and far, I realise it is all worth it and that I’d do it again in a heartbeat!

As I had such a wonderful time this March teaching the 3-day London workshop, I thought perhaps you'd like to see what happened over the course of those days, what the final shots taken during the workshop looked like and basically, what exactly went down. Ready to take a look behind the scenes? Awesome, then please scroll down and read on … 

VEGAN BROWNIES WITH AQUAFABA CHOCOLATE FROSTING + A COOKBOOK GIVEAWAY!

VEGAN BROWNIES WITH AQUAFABA CHOCOLATE FROSTING + A COOKBOOK GIVEAWAY!

How do you follow up an international best-selling debut cookbook called Vegan in 7? With another fantastic vegan cookbook of course! Well, at least that’s what you do if you happen to be Rita Serano, vegan chef, cookbook author and plant-based instagram queen.

After the phenomenal success that was Vegan in 7, Rita decided not to rest on her laurels, but instead to write another cookbook - Vegan for Good - packed full of inspiring and delicious vegan recipes for longer, lazier weekends as well as busy, hectic weekdays. Seeing that I got my hands on Rita’s fab cookbook early, I thought I’d share my impressions of Vegan for Good and tell you how YOU can win a copy for keeps. Sound like a plan?

4 ESSENTIAL FOOD PHOTOGRAPHY LIGHTROOM CC MOBILE PRESETS

4 ESSENTIAL FOOD PHOTOGRAPHY LIGHTROOM CC MOBILE PRESETS

After you’ve asked me for months, I’m excited to share that my popular Lightroom presets are now finally available for Lightroom CC mobile, and the best part is that you won’t need to paid for an Adobe Creative Cloud or Lightroom subscription to access them! The only thing you need is the FREE Lightroom CC mobile app, which is available to both ios and android users. So now you can edit your food photos on your phone on the go. Plus, if you know me, you're probably aware that I like to go over and beyond for my tribe ;) and hence the bundle includes a few tiny little extras including a special introductory discount code (valid until 27/02/19 only!). Read on to find out more….