#39 - HOW TO PITCH BRANDS WITH JENNY MELROSE
In this week’s BONUS episode (39) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Jenny Melrose, blogger, educator, author and the podcaster behind Influencer Entrepreneurs. Jenny’s mission is to teach entrepreneurs and bloggers how to grow and scale their businesses online. Remarkably, Jenny grew her blog into a 6-figure business and on the podcast today, she shares how she made it happen. Here’s what else you can expect from this week’s episode …
I share more news about the instagram masterclass, the artificial light workshop and the food photography retreat in Finland
Jenny introduces herself
Jenny shares how she started her blog and how the income she earned through it replaced and then exceeded her salary as a teacher
Jenny outlines why positioning, authenticity, confidence and kindness are key to obtaining lucrative brand deals and collaborations
Jenny notes why diversifying your income sources is essential to financial success as a blogger
Jenny gives concrete examples of different income sources bloggers can create for themselves
We discuss what role blogs play - if any - in 2020
We chat about what’s happening with reach and engagement on instagram
We speak about the role Google and Pinterest play in bloggers’ reach and growth
Jenny shares practical tips on how to pitch brands to get the deals you want
Jenny explains why it’s less about audience size and more about audience engagement
Jenny stresses why the initial media kit you send to brands should NOT include your rates
Jenny suggests how you could respond when a brand states they don’t have the budget to work with you
We chat about why offering brands a package deal is always best
Jenny notes why following up is everything
Jenny explains what to do if you want to obtain a lucrative long term brand deal
We discuss whether working for free is a yeah or nah!
Jenny shares her top tip on which brands to approach for sponsored content deals
We discuss whether using a platform or agency to work with brands is a good strategy
Jenny explains what a mastermind is
LINKS MENTIONED:
Find Jenny on her blog, her podcast and on instagram
Find out more about my instagram masterclass
Get the details for my artificial light workshop with Lauren Caris
Want to immerse yourself in a food photography retreat this June in Finland? Find out more here.
Jenny Melrose interviews me on her podcast all about using instagram LIVE to grow your brand
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