Coming Soon!

Instagram Growth Masterclass

For food creators and food photographers

grow your Instagram community, get noticed by brands, & monetise your content!

THE ULTIMATE COURSE FOR THE FOOD CREATOR OR FOOD PHOTOGRAPHER WHO IS SERIOUS ABOUT GROWING A LOYAL INSTAGRAM COMMUNITY, LEARNING HOW TO STOP THE SCROLL, BUILDING AN ONLINE AUDIENCE AND DECIPHERING THE ALGORITHM, ALL WHILST ATTRACTING THE ATTENTION OF YOUR DREAM BRANDS!

Whether you’re looking to kick-start your Instagram journey, revisit your page after a break, or finally move past the same follower count you’ve been stuck on for ages, this Instagram Growth Masterclass gives you everything you need to grow your audience and understand what actually works on Instagram right now.

If this sounds like what you’ve been searching for, you’re in for a treat!

 

THIS Instagram Growth Masterclass is for anyone who IS…

✔ an aspiring food creator or small food business owner who is new to Instagram and eager to grow an online community organically

✔ a creative who has started and stopped posting on Instagram multiple times, but is now truly ready to take Instagram seriously and monetise their content

✔ a food photographer who has been on Instagram for years but feels stuck in a creative rut and has noticed that their old Instagram strategies no longer work

✔ a food creator who is ready to attract the attention of well-paying food and lifestyle brands as an influencer or UGC creator

✔ overwhelmed by all the conflicting advice online and looking for a one-stop shop that covers everything you need to know to nail your Instagram strategy

✔ eager to pursue food content creation as a serious side hustle or full-time career

✔ running a small food business and wanting to learn how to reach the right customers, increase sales, and grow through a solid Instagram marketing strategy

✔ tired of putting time and effort into content that isn’t getting the reach, engagement, or recognition it deserves

 

WHAT WILL BE COVERED DURING THE Instagram Growth Masterclass For food creators and food photographers?

 

LESSON 1 - THE POWER OF INSTAGRAM

Before we build an incredible Instagram growth strategy, we first need to understand how it can transform your journey as a food creator or help your small food business grow. In this foundational lesson, you’ll learn why sustainable growth starts with clarity, Purpose, and understanding your audience, not just simply posting content for the sake of it. We’ll also explore the importance of goal setting and how your goals directly shape the type of content and strategy you create.

Through a lecture-style class with lots of tangible examples you’ll learn…

  • WELCOME TO THE INSTAGRAM GROWTH MASTERCLASS

  • WHY INSTAGRAM REALLY DOES MATTER

  • GOAL SETTING FOR THE WIN!

  • TOOLS TO TEST YOUR LEARNING

  • AND LOTS MORE TO UNDERSTAND THE WHY BEFORE THE HOW

 

 

LESSON 2 - A STRONG START: CRAFT THE PERFECT FIRST IMPRESSION            

Your Instagram bio and highlights play a crucial role in shaping first impressions. Your bio is your elevator pitch, and your highlights help tell your story, build trust, and signal exactly who you are and what your content is about. So, we need to make sure every part of your profile is working for you!

Through a lecture-style class packed with practical tips and real examples, you’ll learn…

  • HOW TO NAIL YOUR INSTAGRAM BIO

  • CHOOSING THE PERFECT PROFILE PICTURE

  • GET YOUR HIGHLIGHTS JUST RIGHT!

  • TOOLS TO TEST YOUR LEARNING

  • AND SO MUCH MORE TO HELP YOU ATTRACT THE RIGHT PEOPLE TO YOUR PROFILE

Come and look behind the scenes in Lesson 2 and discover how THIS image was created.

 

WANT TO LEARN HOW TO GROW, MONETISE AND BUILD A THRIVING INSTAGRAM PRESENCE?

Inside the Instagram Growth Masterclass, I break down exact strategies, content formats and growth techniques to help you create with clarity, grow organically, and turn your creativity into opportunity.

So what are you waiting for? Join now!


 

LESSON 3 - Content Strategy & Scroll-Stopping Branding

In this lesson, you’ll learn how to move away from random posting and start creating content with a strategic approach that actually supports your Instagram growth. We’ll tackle common challenges like consistency and authenticity, while helping you build a content process that feels inspiring rather than overwhelming. You’ll also gain practical tools to plan ahead, streamline your workflow, and create content with greater confidence and consistency.

Through a mixture of lecture-style teaching and clear examples you’ll learn…

  • PLAN YOUR CONTENT WITH STRATEGY AND INTENTION!

  • WHY STUNNING VISUALS DO STILL MATTER

  • THE SECRET OF CREATING CONTENT CONSISTENTLY

  • TOOLS TO TEST YOUR LEARNING

  • AND LOTS MORE TO GET YOUR CONTENT STRATEGY RIGHT!

 

 

Want your images to tell enticing food stories? I’ll show you how in Lesson 4!

LESSON 4 - BETTER CONTENT, MORE IMPACT

Should you focus on Reels or static posts? Why do some posts perform well while others flop? What kind of content actually attracts the right audience and supports your goals?

In this lesson, we’ll explore the different Instagram content formats, what they’re best used for, and how to create a content strategy that aligns with your creativity and your business goals. By the end, you’ll stop second-guessing what to post and start creating content with clarity, confidence and purpose.

Through a mixture of lecture-style and behind the scenes classes you’ll learn…

  • STATIC POSTS THAT ACTUALLY PERFORM

  • COULD CAROUSEL POSTS BE RIGHT FOR YOU?

  • HOW TO FINALLY NAIL YOUR REELS

  • TOOLS TO TEST YOUR LEARNING

  • AND LOTS MORE TO ENSURE YOU POST STAND-OUT CONTENT, ALWAYS!

 

 

LESSON 5 - GROWING A LOYAL INSTAGRAM COMMUNITY THAT LASTS (Coming July 2026)

If you’ve ever felt frustrated by slow growth, confused by the Instagram algorithm, or like your content isn’t reaching the right people despite your efforts, this lesson is for you.

You’ll learn how to grow your audience organically, boost engagement, understand what drives visibility on Instagram, and build a loyal community that genuinely connects with your content and brand.

In this lesson you’ll learn…

  • HOW TO ALWAYS DECODE THE EVER CHANGING INSTAGRAM ALGORITHM (coming July 2026)

  • ORGANIC GROWTH STRATEGIES THAT ACTUALLY WORK (coming July 2026)

  • THE SECRET TO HIGH ENGAGEMENT (coming July 2026)

  • BUILDING A LOYAL ONLINE COMMUNITY (coming July 2026)

  • NAVIGATING NEGATIVE FEEDBACK (coming July 2026)

  • TURNING FOLLOWERS INTO SUPER FANS, CUSTOMERS AND CLIENTS (coming July 2026)

  • TOOLS TO TEST YOUR LEARNING (coming July 2026)

  • AND LOTS MORE TO APPROACH YOUR GROWTH STRATEGY WITH INTENTION (coming July 2026)

Want to see how I edited this shot from start to finish? You can inside the FOUNDATION food photography and food styling online course!

 

 

By the time you get to lesson 6, you should have all the knowledge you need to create a shot like this for your portfolio!

LESSON 6 - attracting dream brands & paid collaborations! (Coming August 2026)

One of the most exciting parts of growing your Instagram presence is the opportunity to collaborate with brands, and turning your content into real income opportunities. Now, getting paid influencer work is about positioning yourself correctly, through sharing just the right kind of content, and building trust with both your audience and potential collaborators.

So with that in mind, in this module you’ll learn…

  • WHAT BRANDS ARE REALLY LOOKING FOR (coming August 2026 TBC)

  • HOW TO GET NOTICED BY YOUR DREAM BRAND (coming August 2026 TBC)

  • WARMING UP YOUR AUDIENCE FOR PAID COLLABORATIONS (coming August 2026 TBC)

  • PITCHING YOURSELF - THE RIGHT WAY! (coming August 2026 TBC)

  • TOOLS TO TEST YOUR LEARNING (coming August 2026 TBC)

  • AND LOTS MORE!

 

 
 
I feel like sooooo many questions have been answered. I feel much clearer about how I can portray myself and my profile on Instagram! Thank you so much
— Maria Jose, Ecuador

Maria Jose, Instagram Growth Masterclass student


 

LESSON 7 - DECODE YOUR PERFORMANCE, TRACK WHAT WORKS & GROW FASTER! (coming september 2026)

In this lesson, you’ll learn how to stop guessing and start using your Instagram insights strategically. We’ll break down what your analytics actually mean, which metrics truly matter for growth and engagement, and how to use your data to create smarter content, refine your strategy and continuously improve your results.

In this lesson you’ll learn…

  • INSTAGRAM INSIGHTS DEMYSTIFIED (coming September 2026 TBC)

  • ANALYSE YOUR PERFORMANCE (coming September 2026 TBC)

  • OPTIMISE YOUR CONTENT: SMALL CHANGES, BIG RESULTS (coming September 2026 TBC)

  • TOOLS TO TEST YOUR LEARNING (coming September 2026 TBC)

  • AND LOTS MORE!

LESSON 8 - SHOW US YOUR FINAL PROJECT! (coming september 2026)

In this final lesson, we'll bring everything together to create a personalised Instagram growth plan tailored to your goals, niche, and content style. You'll leave the masterclass with a clear strategy, actionable next steps, and the confidence to grow with purpose.

In this lesson you’ll learn…

  • CREATING YOUR VERY OWN INSTAGRAM GROWTH PLAN

  • CERTIFICATE OF COMPLETION

  • AND LOTS MORE!

 

FAQ ABOUT THE Instagram Growth Masterclass

 
  • This course has been designed for…

    • aspiring food creators and small food business owners who are new to Instagram and want to grow an engaged online community organically

    • food creatives who already have an Instagram presence, but have struggled with consistency and are now ready to approach the platform more strategically

    • all food creatives committed to monetising their content and Instagram platform

    • food photographers and creators whose growth has plateaued and who are realising that the Instagram strategies that once worked no longer do

    • food creators who are posting consistently, but still struggling to attract the attention of aligned, well-paying food and lifestyle brands

    This course is likely NOT for you if you’re already growing steadily, consistently creating viral content, and/or regularly working with paying clients and brand partners.

  • Yes, absolutely!

    Through module 6 of the Instagram Growth Masterclass, we’ll help you build an Instagram presence that not only grows your community, but also opens the door to income opportunities.

    Furthermore, we dive into what brands are looking for in creators, help you discover what content to create that brands actually want, how to build trust with your audience, and develop a strong personal brand.

    Lesson 6 also explores how to attract aligned brands and pitch yourself confidently.

  • Yes, absolutely! One of the core focuses of this masterclass is helping you grow organically on Instagram as the platform exists today, while also equipping you with timeless strategies that continue to work even as algorithms evolve.

    Inside the course, we break down exactly how Instagram currently rewards content, what makes people stop scrolling, how to create content that drives engagement and reach, and how to use different content formats strategically for growth.

    This course is not about short cuts or chasing every trend. Instead, it’s about helping you deeply understand how to create meaningful, high-performing content that aligns with your brand voice and continues working for you long after trends change.

  • Lifetime access (meaning for the lifetime this course is available and online) is included! This means you can watch and rewatch at your heart’s content.

  • Even though we have a higher than average completion rate, and see incredible results with all our courses, this course may not resonate with you. Hence, we offer a 7 day money back guarantee! Please take a moment to read the full terms & conditions here.

  • This Masterclass was created specifically for food creators, food photographers, recipe developers, and small businesses within the food and lifestyle space. As a result, many of the examples, strategies, and creative discussions are deeply rooted in the unique needs of those industries.

    That said, the course also covers many universal principles of strong content creation and social media growth — including audience connection and organic Instagram growth. So if you’re in another creative, or service-based niche and feel aligned with the topics covered, you are absolutely welcome to join us.

  • In short, no. This Instagram Masterclass is not a videography class or a content creation class, but primarily about Instagram strategy.

    If you’re keen to learn how to film content and create show stopping Reels, check out our Food Reels Online Course HERE.

  • The course includes roughly 15 (TBC) hours of pre-recorded lessons, which you could move through over the course of a few focused days if you wished.

    That said, the masterclass is thoughtfully broken up into 8 modules consisting of bite-sized lessons, making it easy to learn at your own pace, one that fits around any and all busy schedules.

  • Many students begin noticing positive shifts quite quickly; whether that’s stronger content, improved engagement, greater clarity around their strategy, or a better understanding of what performs well on Instagram.

    Each lesson is designed to give you practical tools you can start applying immediately.

    That said, the biggest transformations happen when the lessons are implemented consistently and work together as part of a bigger strategy. How quickly you see results will depend on how fast you move through the course and how committed you are to applying what you learn.

  • It is my top priority to provide a welcoming and inclusive environment to my students and mentees, and I am committed to promoting the fair and equal treatment of everyone who joins my community regardless of race, gender, culture, sexuality, language and disability. I strive to offer accessible and inclusive services, and recognise that some people may require additional support to access my classes and courses.

    I will do what I can to accommodate your needs and am always open to hearing about them in order to help you establish whether working with me is right for you.

  • The course work you complete can be shared inside our student Facebook group for peer feedback and encouragement. I check our community regularly to answer general questions and help you get unstuck, but I don’t provide 1-2-1 feedback as part of the course.

    There is an optional and exclusive 30-minute 1-2-1 Feedback Session module which can be purchased separately as an add on to the Instagram Growth Masterclass. Details will be available once you join.

  • Absolutely! The course content isn’t delivered via Facebook, so you don’t need it at all!

 
 

WHAT IS THE INVESTMENT?

 
 

Instagram Growth Masterclass

For food creators and food photographers

INCLUDES:

  • Unlimited access to all video lessons, including more than 20+ teaching modules (TBC)!

  • Beautiful printable workbook to accompany every single lesson for revision and deeper study

  • Quizzes to test your learning

  • Super fun homework to truly empower you to take your Instagram to the next level

  • BONUS resources filled with tips and tricks to further empower you on your Instagram growth journey

  • Certificate upon completion

  • Access to our student online community support group

  • 7-day money back guarantee

  • Lifetime access (lifetime meaning the lifetime of the course)

IDEAL FOR:

This course is ideal for food creators, food photographers, recipe developers, educators, and small food businesses who want to grow organically on Instagram, create a strong content strategy, build a loyal community, and learn how to turn their love of food into real opportunities and income.

Investment £247

 


 
Profile image of Instagram Masterclass student Camilla

Camila, Instagram Growth Masterclass student

I took the advice shared in the MASTERCLASS and implemented your tips and I am writing to you because this week I got my first BIG job as a food stylist! I am over the moon.

This means so much to me because it proved to me that I CAN DO THIS.
— Camila, Netherlands
 

 

ABOUT KIMBERLY ESPINEL

Hi, my name is Kimberly and I'm a food photographer, educator, creator and author of the Amazon best-selling books, Creative Food Photography and How To Make Your Food Famous.

I have more than 25 years teaching experience and have taught food photography and content creation to 1000s of creatives just like you, ranging from complete beginners, intermediate and advanced students, in person and virtually, 1-2-1, in small and large group settings. In short, you’ll be in good hands if you join one of my courses!

I’ve worked with clients such as SONY, Ottolenghi, Waitrose, Kitchenaid and many more and I dare say I feel I know a thing or two about what food brands are looking for, what food trends are emerging and how to post food content that will make people stop the scroll! Now I’m here to share my knowledge with you!

I’m super excited to hear from you and help you discover what’s possible. So what are you waiting for? ;)

 

 

have questions about THE Instagram Growth Masterclass For food creators and food photographers?

I’d love to hear them! Please let me know how I can help. Simply complete the contact form below, making sure you submit the correct e-mail address ;). I can't wait to hear from you.