In today’s episode (24) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another one of my instagram mentoring sessions; I’m working with nutritional therapist and plant-based recipe developer Ana Estellés. I give Ana some suggestions on clarifying her brand message on instagram, growing her IG audience and overcoming the hurdle of self promotion….
I explain why it is crucial to ensure you clearly convey on instagram who you are, what you do and who you do it for
Ana explains her nutrition business as it stands and what her hopes and wishes are for the future
We explore how Ana can explain from the outset what she offers prospective clients and what sets her services apart from everyone else
We deep dive into Ana’s current business to establish how to identify what’s working and help her define her niche
We explore what writing a book can and cannot do for Ana’s business and how to use her current brand positing to inform the topic of her book
I outline why selling on instagram is hard and how to best use the platform for business growth
We speak about the importance of listening to your audience and creating content and products for them, NOT the other way around
I explain why SEO still matters in 2019
I outline how Ana could turn an instagram audience member into a prospective client
I share my top tip on building an e-mail list that converts!
Why content is still King/Queen!
Ana and I discuss creating a posting schedule for instagram and in what way it could be helpful
Ana opens up about the fact that she feels weird about selling her services and we explore candidly how to overcome this hurdle
I give examples on how to tie instagram stories into your overall brand message
We chat about hashtags - how to use them, what to avoid and why they’re still worth it
Want to work with me on fine tuning your instagram strategy? Then click here to find out more about my instagram mentoring session OR here to find out about my LIVE instagram MASTERCLASS on July 13th
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