#38 - THE BIGGEST FOOD PHOTOGRAPHY AND INSTAGRAM TRENDS FOR 2020
In today’s BONUS episode (38) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with the adorable Lauren Caris, food photographer, teacher and food blogger at Food Photography Academy and bubbly Joanie Simon, also a food photographer, teacher and food blogger over at The Bite Shot. We’ve come together to discuss THE biggest food photography, food styling and social media trends we see coming in 2020. If you want to be prepared and get a head start on food trends and developments, this podcast episode is for you…
We talk about why everyone is going gaga over artificial light food photography
Joanie explain why staying creative whilst using artificial light is so important
We talk through WARM and EARTHY tones taking over in food photography
We highlight why instagram’s popularity is stagnating and why we’re all more mindful about our social media use
We say where things are at on the instagram platform (it’s not where you think)
Lauren, Joanie and I express our views on why the multiplatform approach is EVERYTHING for food bloggers, content creators and food photographers
Find out what we really think of Tik Tok
and lots more…
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#37 - HOW TO SELF PUBLISH A BEST SELLING BOOK WITH FIONA HUMBERSTONE + BIG NEWS!
In this week’s episode (37) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Fiona Humberstone, author, CEO and founder of The Brand Stylist, whose mission it is to empower entrepreneurs to create incredible brands. Fiona has self published two wildly successful branding books and speaks candidly about what it really takes to self publish with style. Here’s exactly what you can expect from this week’s episode …
I talk about my instagram food photography challenge and my online food styling e-course
Fiona explains why she decided to self publish her books rather than pursue the traditional publishing route
We chat about how many books most authors really sell (this may shock you!)
We discuss whether having an audience on social media or a mailing list is essential, with Fiona sharing her exact instagram audience and mailing list size at the time of writing her break out book, How to Style your Brand (you’re in for a surprise!)
Fiona mentions how she worked through her imposter syndrome and fear during the book writing process
And lots more…
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#36 - HOW TO MAKE IT AS A FOOD PHOTOGRAPHER WITH CHRISTALL LOWE
In this week’s episode (36) of The EAT, CAPTURE, SHARE Podcast, I’m talking to New Zealand based food photographer, food stylist, creative entrepreneur and cook Christall Lowe. Christall shares what it really takes to make it as a food photographer and find your signature style. Here’s exactly what you can expect from this week’s episode …
Christall shares how her upbringing in New Zealand and her Maori heritage have influenced her relationship to food
Christall outlines how she journeyed into creative entrepreneurship and food photography
We chat about what it’s really like working as a food photographer and what it takes to make it in the industry
We talk about the importance of working with light
We explore the concept of developing a signature food photography style
And lots more…
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#35 - NO TIME FOR INSTAGRAM? - ON-AIR MENTORING SESSION + BIG ANNOUNCEMENTS
On today’s episode (35) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food writer, supperclub host and cookbook author Zuza Zak who is an expert in Eastern European food traditions. Zuza wants to find out how to grow her instagram despite having little time to dedicate to the platform. Here’s what you can expect from this episode…
I give Zuza ideas on sharing food content when she’s stuck for time
I share my thoughts on the importance of consistency on instagram
We chat about the benefits of using presets
We discuss the issue of quantity versus quality
We talk about the importance of adding value as a content creator
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#34 - HOW TO START A PODCAST WITH JESSICA MURNANE
In this week’s episode (34) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Jessica Murnane, podcast host of The One Part Podcast, cookbook author of The One Part Plant Cookbook and founder of Know Your Endo. Jessica answers everything you ever wanted to know about podcasting - how to get started, why everyone should have a podcast, what gear to buy and lots more. Here’s exactly what you can expect from this week’s episode …
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#33 - HOW TO MAKE MONEY DOING WHAT YOU LOVE WITH NIKKI RAUSCH
In today’s episode (33) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Nikki Rausch, author, speaker, sales coach and founder of Your Sales Maven. Nikki shares tangible and tactical tips around selling your photography, content creation or recipe development services with heart, intention and integrity. Here’s exactly what you can expect from today’s episode …
Nikki explains why so many of us struggle to charge what we’re worth
We discuss whether working for free is appropriate, why it may be essential and the importance of having a clear strategy when doing so
Nikki talks through sales scenarios you’re likely to find yourself in and how to ensure you walk away earning the income you want
Nikki shares tips on overcoming mindset blocks pertaining to selling and making money
Nikki stresses why it’s important to ALWAYS focus on your clients’ needs rather than on what you need
We talk about how to set your rates and talk through common mistakes people make in the process!
Nikki outlines how to confidently raise your prices and how to know if you’ve overpriced your service
We speak about why it’s crucial to put your prices on your website
And lots more…
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#32 - MARKETING FOR FOOD BLOGGERS - ON-AIR MENTORING SESSION + MASTERCLASS ANNOUNCEMENT
On today’s episode (32) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food content creator Suzanne from Happy Gut Co. who has recently started running her food blog and local food business. Suzanne wants to find out how and where to market her service as she’s eager to grow her local client base and instagram audience. Here’s what you can expect from this episode…
I announce my instagram and blogging masterclass, taking place this Saturday, November 16th 2019 (details below)
We explore how to market your business and service outside of instagram
I deep dive into the power of your instagram profile picture
We touch on the art of using hashtags on instagram
We talk about why using instagram’s analytics is crucial to understanding and growing your audience
I share how best to use instagram stories and highlights to retain and attract followers
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#31 - HOW TO GET PAID INFLUENCER WORK WITH LAURIE BUCKLE, COOKIT MEDIA
In today’s episode (31) of The EAT, CAPTURE, SHARE Podcast, I’m speaking to Laurie Buckle, CEO and Founder of CookIt Media, an agency and consulting service for food influencers. Laurie shares her expert insight into working with brands in a paid capacity, shifting from blogger to business owner and the future of food blogging. Here’s what you can expect from today’s episode …
We discuss how you can earn an income from content creation
Laurie shares her top tips on getting brands to notice you
We discuss how to navigate requests to promote a brand for ‘free’ on your social channels
Laurie talks about what key qualities brands are searching for when they choose influencers to work with
and lots more…
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#30 - HOW TO WRITE A BOOK (PART 2)
In today’s solo episode (30) of The EAT, CAPTURE, SHARE podcast, I’m sharing 5 more lessons I have learned on my book writing journey, focusing specifically on how to approach agents and publishing houses and what to look out for in the process. Here’s exactly what you can expect from today’s episode…
I talk about the importance of reading through submission guidelines
I share why having a strong cover letter is everything
I explain the benefits and drawbacks of having an agent as well as how to find one
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