#32 - MARKETING FOR FOOD BLOGGERS - ON-AIR MENTORING SESSION + MASTERCLASS ANNOUNCEMENT

Marketing for food bloggers - Eat, Capture, Share - a podcast for food bloggers

On today’s episode (32) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food content creator Suzanne from Happy Gut Co. who has recently started running her food blog and local food business. Suzanne wants to find out how and where to market her service as she’s eager to grow her local client base and instagram audience. Here’s what you can expect from this episode…

  • I announce my instagram and blogging masterclass, taking place this Saturday, November 16th 2019 (details below)

  • Suzanne outlines how and why she started her food blog and business Happy Gut Co. and her popular Fake-Away Friday

  • I explain why it can be very helpful to aim to have a local follower base, especially if you wish to publish a book or run a local food business

  • I share with Suzanne what she can do NOW to test if there’s a market for her book whilst at the same time create another revenue stream for her business

  • I help Suzanne identify where to take her business, combining what her heart wants with what her customers are asking of her

  • We explore how to market your business and service outside of instagram

  • We chat about how having a facebook group could help Suzanne grow her business

  • We speak about the importance of starting a mailing list

  • I deep dive into the power of your instagram profile picture

  • We touch on the art of using hashtags on instagram

  • We talk about why using instagram’s analytics is crucial to understanding and growing your audience

  • I share how best to use instagram stories and highlights to retain and attract followers

  • I explain why joining my FREE online food photography challenge can really help improve your photography

  • I help Suzanne think through how to scale her business on a budget

  • I advise Suzanne how best to use her blog and why it’s so important

LINKS MENTIONED:

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