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#39 - HOW TO PITCH BRANDS WITH JENNY MELROSE
#39 - HOW TO PITCH BRANDS WITH JENNY MELROSE

In this week’s BONUS episode (39) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Jenny Melrose, blogger, educator, author and the podcaster behind Influencer Entrepreneurs. Jenny’s mission is to teach entrepreneurs and bloggers how to grow and scale their businesses online. Remarkably, Jenny grew her blog into a 6-figure business and on the podcast today, she shares how she made it happen. Here’s what else you can expect from this week’s episode …

  • Jenny outlines why positioning, authenticity, confidence and kindness are key to obtaining lucrative brand deals and collaborations

  • Jenny notes why diversifying your income sources is essential to financial success as a blogger

  • Jenny gives concrete examples of different income sources bloggers can create for themselves

  • We discuss what role blogs play - if any - in 2020

  • We chat about what’s happening with reach and engagement on instagram

  • Jenny shares practical tips on how to pitch brands to get the deals you want

  • Jenny stresses why the initial media kit you send to brands should NOT include your rates

  • Jenny suggests how you could respond when a brand states they don’t have the budget to work with you

And lots more…

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goal setting, food blogging, instagram, social mediaK J Espinel
#38 - THE BIGGEST FOOD PHOTOGRAPHY AND INSTAGRAM TRENDS FOR 2020
#38 - THE BIGGEST FOOD PHOTOGRAPHY AND INSTAGRAM TRENDS FOR 2020

In today’s BONUS episode (38) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with the adorable Lauren Caris, food photographer, teacher and food blogger at Food Photography Academy and bubbly Joanie Simon, also a food photographer, teacher and food blogger over at The Bite Shot. We’ve come together to discuss THE biggest food photography, food styling and social media trends we see coming in 2020. If you want to be prepared and get a head start on food trends and developments, this podcast episode is for you…

  • We talk about why everyone is going gaga over artificial light food photography

  • Joanie explain why staying creative whilst using artificial light is so important

  • We talk through WARM and EARTHY tones taking over in food photography

  • We highlight why instagram’s popularity is stagnating and why we’re all more mindful about our social media use

  • We say where things are at on the instagram platform (it’s not where you think)

  • Lauren, Joanie and I express our views on why the multiplatform approach is EVERYTHING for food bloggers, content creators and food photographers

  • Find out what we really think of Tik Tok

  • and lots more…

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food blogging, food photography, food styling, goal setting, instagram, podcast, social mediaK J Espinel
#36 - HOW TO MAKE IT AS A FOOD PHOTOGRAPHER WITH CHRISTALL LOWE
#36 - HOW TO MAKE IT AS A FOOD PHOTOGRAPHER WITH CHRISTALL LOWE

In this week’s episode (36) of The EAT, CAPTURE, SHARE Podcast, I’m talking to New Zealand based food photographer, food stylist, creative entrepreneur and cook Christall Lowe. Christall shares what it really takes to make it as a food photographer and find your signature style. Here’s exactly what you can expect from this week’s episode …

  • I share more about my instagram food photography challenge and food styling e-course

  • Christall shares how her upbringing in New Zealand and her Maori heritage have influenced her relationship to food

  • Christall outlines how she journeyed into creative entrepreneurship and food photography

  • We chat about what it’s really like working as a food photographer and what it takes to make it in the industry

  • We talk about the importance of working with light

  • We explore the concept of developing a signature food photography style

And lots more…

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social media, instagram, podcast, food photography, food stylingK J Espinel
#35 - NO TIME FOR INSTAGRAM? - ON-AIR MENTORING SESSION + BIG ANNOUNCEMENTS
#35 - NO TIME FOR INSTAGRAM? - ON-AIR MENTORING SESSION + BIG ANNOUNCEMENTS

On today’s episode (35) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food writer, supperclub host and cookbook author Zuza Zak who is an expert in Eastern European food traditions. Zuza wants to find out how to grow her instagram despite having little time to dedicate to the platform. Here’s what you can expect from this episode…

  • I share some big news about my instagram food photography challenge, my online food styling course and my BOOK!

  • I give Zuza ideas on sharing food content when she’s stuck for time

  • I share my thoughts on the importance of consistency on instagram

  • We chat about the benefits of using presets

  • We discuss the issue of quantity versus quality

  • We talk about the importance of adding value as a content creator

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instagram, social media, goal setting, podcastK J Espinel
#34 - HOW TO START A PODCAST WITH JESSICA MURNANE
#34 - HOW TO START A PODCAST WITH JESSICA MURNANE

In this week’s episode (34) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Jessica Murnane, podcast host of The One Part Podcast, cookbook author of The One Part Plant Cookbook and founder of Know Your Endo. Jessica answers everything you ever wanted to know about podcasting - how to get started, why everyone should have a podcast, what gear to buy and lots more. Here’s exactly what you can expect from this week’s episode …

  • Jessica explains why she started a podcast 5 years ago and why she feels it’s more powerful than starting a blog

  • We discuss what equipment you’ll need to start a podcast and Jessica’s answer may surprise you

  • We chat about how podcasting can open you to a brand new audience

  • Jessica outlines how to grow your podcast and what big mistake to avoid!

  • We discuss why download numbers aren’t everything

  • Jessica shares how she monetises the podcast Jessica shares her number one tip that will help you find incredible guests for your podcast

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social media, food blogging, instagram, podcastK J Espinel
#33 - HOW TO MAKE MONEY DOING WHAT YOU LOVE WITH NIKKI RAUSCH
#33 - HOW TO MAKE MONEY DOING WHAT YOU LOVE WITH NIKKI RAUSCH

In today’s episode (33) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Nikki Rausch, author, speaker, sales coach and founder of Your Sales Maven. Nikki shares tangible and tactical tips around selling your photography, content creation or recipe development services with heart, intention and integrity. Here’s exactly what you can expect from today’s episode …

  • Nikki explains why so many of us struggle to charge what we’re worth

  • We discuss whether working for free is appropriate, why it may be essential and the importance of having a clear strategy when doing so

  • Nikki talks through sales scenarios you’re likely to find yourself in and how to ensure you walk away earning the income you want

  • Nikki shares tips on overcoming mindset blocks pertaining to selling and making money

  • Nikki stresses why it’s important to ALWAYS focus on your clients’ needs rather than on what you need

  • We talk about how to set your rates and talk through common mistakes people make in the process!

  • Nikki outlines how to confidently raise your prices and how to know if you’ve overpriced your service

  • We speak about why it’s crucial to put your prices on your website

  • And lots more…

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social media, food blogging, instagramK J Espinel
#32 - MARKETING FOR FOOD BLOGGERS - ON-AIR MENTORING SESSION + MASTERCLASS ANNOUNCEMENT
#32 - MARKETING FOR FOOD BLOGGERS - ON-AIR MENTORING SESSION + MASTERCLASS ANNOUNCEMENT

On today’s episode (32) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food content creator Suzanne from Happy Gut Co. who has recently started running her food blog and local food business. Suzanne wants to find out how and where to market her service as she’s eager to grow her local client base and instagram audience. Here’s what you can expect from this episode…

  • I announce my instagram and blogging masterclass, taking place this Saturday, November 16th 2019 (details below)

  • We explore how to market your business and service outside of instagram

  • I deep dive into the power of your instagram profile picture

  • We touch on the art of using hashtags on instagram

  • We talk about why using instagram’s analytics is crucial to understanding and growing your audience

  • I share how best to use instagram stories and highlights to retain and attract followers

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instagram, podcast, social media, food blogging, goal settingK J Espinel
#31 - HOW TO GET PAID INFLUENCER WORK WITH LAURIE BUCKLE, COOKIT MEDIA
#31 - HOW TO GET PAID INFLUENCER WORK WITH LAURIE BUCKLE, COOKIT MEDIA

In today’s episode (31) of The EAT, CAPTURE, SHARE Podcast, I’m speaking to Laurie Buckle, CEO and Founder of CookIt Media, an agency and consulting service for food influencers. Laurie shares her expert insight into working with brands in a paid capacity, shifting from blogger to business owner and the future of food blogging. Here’s what you can expect from today’s episode …

  • We discuss how you can earn an income from content creation

  • Laurie shares her top tips on getting brands to notice you

  • We discuss how to navigate requests to promote a brand for ‘free’ on your social channels

  • Laurie talks about what key qualities brands are searching for when they choose influencers to work with

  • and lots more…

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social media, food blogging, instagramK J Espinel
#29 - IS SOCIAL MEDIA HURTING YOUR MENTAL HEALTH WITH BAILEY PARNELL
#29 - IS SOCIAL MEDIA HURTING YOUR MENTAL HEALTH WITH BAILEY PARNELL

In today’s episode (29) of The EAT, CAPTURE, SHARE Podcast, I’m speaking to Bailey Parnell, CEO and Founder of Skills Camp. Bailey is also a TEDTALK speaker, researcher and expert in the field of social media and its relationship to our mental health. Here’s what you can expect from today’s episode …

  • We speak about addiction and social media use and Bailey explains why social media is similar to drugs and alcohol in this regard

  • We chat about how we can use social media as content creators without it becoming an unhealthy addiction

  • We talk about how anxiety and social media can be linked and the research results may surprise you

  • Bailey explains what you can do to decrease any sense of anxiety, depression and addiction when using social media

  • We chat about what social media platforms are doing to keep us using them for longer

  • We discuss the pros and cons of being vulnerable on social media and how to set your own boundaries

  • Bailey gives us her top three tops on staying happy and safe as content creators on social media

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instagram, social media, food bloggingK J Espinel