Posts in goal setting
RECAP: LONDON FOOD PHOTOGRAPHY, FOOD STYLING & VIDEOGRAPHY WORKSHOP 2024

As food photographers, food bloggers and food content creators now is the time to broaden your skill set, explore creativity beyond photography and take videography seriously! That’s because, not only has the social media landscape changed dramatically since the pandemic requiring you to post more versatile content on your own channels, but brands now also want and need food photos and short form video content when working with food content creators like you. The good news is that this means that more collaboration opportunities for those who can deliver on all fronts, await!

So with this in mind and having seen our own client requests for content expand, my co-teacher Silvia and I knew we wanted to once again share our knowledge about how to create better and more engaging food content in our 2-day in-person London food styling, food photography and short form videography workshop!

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ANNOUNCEMENT: 'HOW TO MAKE YOUR FOOD FAMOUS' READY FOR PRE-ORDER!

I’m beyond excited you’re here because today I can FINALLY reveal the cover and title of my first book:

CREATIVE FOOD PHOTOGRAPHY

How to capture exceptional images of food

There, I said it and it feels great ;)! Now I’d love to use this space to tell you what the book is all about and what special BONUS I’ve prepared for you as a thank you for your support and for pre-ordering the book today.

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GIFT GUIDE FOR FOOD PHOTOGRAPHERS AND FOOD CONTENT CREATORS 2023

It’s that time of year again where we get to make a wish list and spoil ourselves or the food photographers and food content creators in our lives rotten! To take the pressure off finding the perfect present, I’ve curated a gift guide ideal for food photographers, food content creators and food bloggers! I hope there’s something here that’s just right!

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RECAP: LONDON FOOD PHOTOGRAPHY, FOOD STYLING AND REEL CREATION WORKSHOP

As food photographers, food bloggers and food content creators we have to face facts - the social media landscape is changing and with it, how we share content! Where once ‘only’ good photos and delicious recipes were needed to get noticed, we now need to know how to capture great photos, write stellar recipes and film drool-worthy video content - especially short form video content (think TikTok and Instagram Reels) - to ensure we stand out from the crowd!

But creating engaging short form videos, especially at scale and particularly in the food space where lip syncing just won’t do, can feel overwhelming, am I right?! That’s why Silvia and I came up with the idea for the March 2023 London food photography, food styling and reel creation workshop….

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MIDSUMMER FOOD PHOTOGRAPHY AND VISUAL STORY TELLING RETREAT, FINLAND WITH VIOLA MINERVA VIRTAMO

Want to learn how to create food photography shots full of story and emotion?

Eager to escape to The Finnish countryside and immerse yourself in a rich and nourishing creative experience with like-minded foodies and photographers?

Ready to style gatherings and build your portfolio with food, travel, lifestyle and landscape shots?

Hoping to have two experienced food photographers empower you to create like a pro?

Then listen up because this special 3-day retreat may be just what you’re after…

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FOOD STYLING & FOOD PHOTOGRAPHY E-COURSE - AUTUMN 2021

WHO IS THE ON-LINE FOOD PHOTOGRAPHY AND FOOD STYLING COURSE FOR?

  • Are you new to food photography and styling and eager to kick start your learning process?

  • Have you been taking food photos for a while, but find that you just can't get the images you really want?

  • Or are you a long-term food blogger who has plateaued and is keen to level up and go pro?

  • Do you work best with the supportive of a creative community and teacher who are there for you every step along the way?

Great! Because this food photography e-course is for YOU!

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HOW TO START A MAILING LIST. YOUR 10 LIST BUILDING QUESTIONS ANSWERED!

In today’s online world it’s almost impossible as a food blogger, food photographer or recipe developer to do everything and be everywhere - Instagram, Facebook, TikTok, Pinterest, Twitter - there are just SO many platforms one can spend (too much) time on, am I right? That begs the question - which platform(s) should we spend our energy on, which one will have the biggest impact on our career and also on our bottom line?

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5 REASONS I SWITCHED TO FLODESK (AND WHY EVERY CREATIVE SHOULD TOO!)

My biggest regret as a food photography teacher and creative business owner is that I didn’t start a mailing list sooner! I SO wish I had. That’s because having a mailing list is empowering, financially rewarding and the best way to communicate with your most loyal, awesomest community members, establishing an intimate connection in the process. Your newsletter is also the place where you can offer the most valuable content, kinda like a secret insiders club. And having a mailing list means you’re less dependent on the ebbs and flows of social media algorithms. In short, mailing lists are simply FAB!

Now, I know what you’re thinking, starting a mailing list feels daunting and complicated and where does one even start? It’s also so time consuming, right? Wrong!

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HOW TO DESIGN AND LAYOUT YOUR SELF-PUBLISHED BOOK (PART 2)

EVER WONDER WHAT’S INVOLVED IN DESIGNING THE PAGES OF A BOOK?

If you dream of writing your own (cook)book, my guess is you’re thinking about all the lovely recipes you’ll share and the gorgeous images you’ll photograph. Perhaps you’ve even dreamed up a title and cover, but if you’re anything like I was at the start of my book writing journey, maybe you haven’t thought too hard just yet about the layout of your book.

With a book, every element, including the page design, matters, so it’s worth starting to think about it, even at the earlier stages of the book creation process. In today’s blog post I’m share 3 key areas to focus on in your book design process…..

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