Posts in goal setting
HOW TO MAKE YOUR FOOD FAMOUS BOOK LAUNCH PARTY & LIVE PODCAST!

As food photographers, food bloggers and food content creators now is the time to broaden your skill set, explore creativity beyond photography and take videography seriously! That’s because, not only has the social media landscape changed dramatically since the pandemic requiring you to post more versatile content on your own channels, but brands now also want and need food photos and short form video content when working with food content creators like you. The good news is that this means that more collaboration opportunities for those who can deliver on all fronts, await!

So with this in mind and having seen our own client requests for content expand, my co-teacher Silvia and I knew we wanted to once again share our knowledge about how to create better and more engaging food content in our 2-day in-person London food styling, food photography and short form videography workshop!

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RECAP: LONDON FOOD PHOTOGRAPHY, FOOD STYLING & VIDEOGRAPHY WORKSHOP 2024

As food photographers, food bloggers and food content creators now is the time to broaden your skill set, explore creativity beyond photography and take videography seriously! That’s because, not only has the social media landscape changed dramatically since the pandemic requiring you to post more versatile content on your own channels, but brands now also want and need food photos and short form video content when working with food content creators like you. The good news is that this means that more collaboration opportunities for those who can deliver on all fronts, await!

So with this in mind and having seen our own client requests for content expand, my co-teacher Silvia and I knew we wanted to once again share our knowledge about how to create better and more engaging food content in our 2-day in-person London food styling, food photography and short form videography workshop!

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ANNOUNCEMENT: 'HOW TO MAKE YOUR FOOD FAMOUS' READY TO ORDER!

I’m beyond excited you’re here because today I can FINALLY reveal the cover and title of my first book:

CREATIVE FOOD PHOTOGRAPHY

How to capture exceptional images of food

There, I said it and it feels great ;)! Now I’d love to use this space to tell you what the book is all about and what special BONUS I’ve prepared for you as a thank you for your support and for pre-ordering the book today.

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LONDON SHORT FORM FOOD VIDEOGRAPHY & STYLING WORKSHOP 2024!

After the success of last year’s workshop, Silvia and I are back to host another London food styling, content creation and videography workshop this season!

March 22nd and 23rd, 2024, I’Il be teaching all I know about food styling, finding your style, visual story telling, building a versatile content portfolio and videography together with talented food photographer, stylist, videographer and friend, Silvia Bifaro!

If you’re an intermediate food photographer who is confident working with natural light and shooting in manual mode, but keen to up your game, and diversify your portfolio and content creation skills, then listen up!

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BEHIND THE SCENES OF OUR ADVANCED FOOD PHOTOGRAPHY & VIDEOGRAPHY RETREAT, FINLAND 2023

Last month, I had the absolute honour of travelling, once again, to one of THE most beautiful places I know, - the Finnish Archipelago. It’s there that I got to teach our yearly 4-day advanced food photography, food styling, visual story telling and videography retreat together with food photographer, cookbook author and videographer, Viola Minerva Virtamo!

In today’s blog post I’d love to share some images and the behind the scenes details from the retreat with you! Sound good?

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HOW I TRANSFORMED A SMALL ROOM INTO A HOME OFFICE & PHOTOGRAPHY STUDIO

The way we live and work has completely changed over the last decade! Whereas before, going into an office from 9-5 was common place, now more and more people - myself included - are working from home full time. In part this is due to the pandemic and the seismic shift it brought about in the workplace. However it is also because with the rise of social media, many more people have had the opportunity to build small creative businesses and work for themselves at home.

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RECAP: LONDON FOOD PHOTOGRAPHY, FOOD STYLING AND REEL CREATION WORKSHOP

As food photographers, food bloggers and food content creators we have to face facts - the social media landscape is changing and with it, how we share content! Where once ‘only’ good photos and delicious recipes were needed to get noticed, we now need to know how to capture great photos, write stellar recipes and film drool-worthy video content - especially short form video content (think TikTok and Instagram Reels) - to ensure we stand out from the crowd!

But creating engaging short form videos, especially at scale and particularly in the food space where lip syncing just won’t do, can feel overwhelming, am I right?! That’s why Silvia and I came up with the idea for the March 2023 London food photography, food styling and reel creation workshop….

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MIDSUMMER FOOD PHOTOGRAPHY AND VISUAL STORY TELLING RETREAT, FINLAND WITH VIOLA MINERVA VIRTAMO

Want to learn how to create food photography shots full of story and emotion?

Eager to escape to The Finnish countryside and immerse yourself in a rich and nourishing creative experience with like-minded foodies and photographers?

Ready to style gatherings and build your portfolio with food, travel, lifestyle and landscape shots?

Hoping to have two experienced food photographers empower you to create like a pro?

Then listen up because this special 3-day retreat may be just what you’re after…

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PRICING YOUR FOOD PHOTOGRAPHY WORK - BLOG POST AND PODCAST ROUND UP!

How much should I charge for my food photography work? What kind of salary can or should I expect as a food photographer? These are questions I get asked by my ecourse students. mentoring clients and online community every single week! And, I understand why, it’s so confusing to know what to charge when there aren’t any set standards or any clear income guidelines available.

Many of the creatives I work with come to food photography after years in a 9-5 job, where salaries are generally streamlined, transparent and clear. The world of freelance work - especially the world of freelance food photography work (or any photography or creative profession, frankly), is much more muddled when it comes to one’s income. It’s why I wrote this bog post, to inform you what you can expect to make as a food photographer and answer as many of your money questions as I can in the process!

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