HOW TO IMPROVE YOUR INSTAGRAM ENGAGEMENT (WHAT’S ACTUALLY WORKING RIGHT NOW!)
Struggling to get people to engage with your Instagram content? You’re not alone; I’ve been there too, and I know exactly how frustrating it can be. To ensure my 2025 content strategy performed better, I did a deep dive into my Instagram, reviewed the stats, assessed what worked, honestly analysed what didn’t work and then came up with a brand new content strategy for 2025, focusing primarily on engagement! Curious to know what made the cut and what actually works right now on Instagram? Let’s dive in, shall we?
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WE BACKED OUT OF BUYING OUR DREAM HOME. HERE’S THE FULL STORY!
If you’ve ever felt like your home no longer fits your life, you’re not alone. It’s a natural part of life’s evolution. And while moving felt like the obvious solution, I couldn’t help but ask myself: was a house move really the change I craved… or was it something deeper?
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RECAP: LONDON FOOD VIDEOGRAPHY & STYLING WORKSHOP 2025
Ever wonder what it takes to stay relevant and competitive as a food photographer or food content creator in today’s ever-evolving social media landscape? Without a speckle of a doubt taking videography seriously is hands down your best ticket to being sought after as a creative in the food space today! That’s exactly why my co-teacher Silvia and I decided to get together again to run our popular immersive 2-day in-person food photography, short form videography and story telling workshop in London. Here are some outtakes from the two action-packed days…
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3 SIMPLE LIGHTING TIPS FOR FOOD CONTENT CREATORS ON INSTAGRAM
Whether you’re using natural light, artificial light or a combination of both, understanding the fundamentals of lighting is pivotal to your success as a creative on social media. In today’s blog post, we’ll explore some key lighting considerations for those sharing food content on Instagram, TikTok or Youtube Shorts.
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ADVANCED FOOD VIDEOGRAPHY AND LIFESTYLE PHOTOGRAPHY WORKSHOP - FINLAND
Together with experienced and incredibly talented food photographer, cookbook author and videographer Viola Virtamo I will be hosting a 3-day workshop on the pretty outskirts of Helsinki, Finland. This is a learning experience like no other, where heart-felt creatives who want to delve deeper into food photography, styling, visual story telling and video creation can come together and make the most of the gorgeous, crisp, natural Scandinavian light. It's your chance to develop an eye for lifestyle and landscape photography too and build a well-rounded, gorgeous portfolio. This is an intimate small group workshop where you’ll receive tons of support, guidance and encouragement to explore the edges of your creativity and visual story-telling skills. Want to find out more? Then please read on...
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THE #EATCAPTURESHARE FOOD REELS CHALLENGE IS BACK!
My FREE #eatcaptureshare Instagram challenge is back, this time with a focus on Food Reels creation! We’re once again coming together to enjoy a week jam-packed with creativity, food videography and food styling tips and the chance to connect with like-minded creatives from around the world.
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HOW TO USE AUDIO ON INSTAGRAM: BEST TIPS FOR FOOD CONTENT CREATORS
Videos in the form of Reels have taken top spot on Instagram and are undoubtedly the algorithm’s favourite. Not only can we tell more intricate food stories through video, we now also have another medium we can use to share our hearts, our thoughts and our own unique style: audio!
So the question is, as food content creators, what sound should we use to create a truly immersive experience for our audience? In today’s blog post I’ll share the best Instagram audio ideas for food photographers and food bloggers to help create unforgettable content!
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I POSTED CONSISTENTLY ON INSTAGRAM, BUT ONLY GREW 1000 FOLLOWERS. HERE'S WHAT I LEARNED!
What could be possible if you showed up consistently on Instagram - for yourself, for your community, for your creativity?
After sharing 15 (!!) content pieces in January, I’m here to reveal the key insights I’ve gained and mistakes I’ve learned from, so that you can level up your Instagram game too!
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LONDON VIDEOGRAPHY & FOOD STYLING WORKSHOP 2025
After teaching two successful and (hopefully) inspiring videography and styling workshops these last few years, Silvia and I are back to host another London food styling, content creation and videography workshop this March!
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