HOW TO USE AUDIO ON INSTAGRAM: BEST TIPS FOR FOOD CONTENT CREATORS
Videos in the form of Reels have taken top spot on Instagram and are undoubtedly the algorithm’s favourite. Not only can we tell more intricate food stories through video, we now also have another medium we can use to share our hearts, our thoughts and our own unique style: audio!
So the question is, as food content creators, what sound should we use to create a truly immersive experience for our audience? In today’s blog post I’ll share the best Instagram audio ideas for food photographers and food bloggers to help create unforgettable content!
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I POSTED CONSISTENTLY ON INSTAGRAM, BUT ONLY GREW 1000 FOLLOWERS. HERE'S WHAT I LEARNED!
What could be possible if you showed up consistently on Instagram - for yourself, for your community, for your creativity?
After sharing 15 (!!) content pieces in January, I’m here to reveal the key insights I’ve gained and mistakes I’ve learned from, so that you can level up your Instagram game too!
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LONDON VIDEOGRAPHY & FOOD STYLING WORKSHOP 2025
After teaching two successful and (hopefully) inspiring videography and styling workshops these last few years, Silvia and I are back to host another London food styling, content creation and videography workshop this March!
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COOKBOOK PHOTOSHOOT! PLANT PROTEIN
In the Spring of 2024, I was given the beautiful task and huge responsibility to photograph the highly anticipated debut cookbook, PLANT PROTEIN, by Instagram sensation Gigi Grassia. In today’s blog post, I’m pulling back the curtain to share the creative process behind the scenes. Whether you’re dreaming of shooting a cookbook yourself or just curious about the magic that happens behind the lens, this one’s for you!
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HOW TO MAKE YOUR FOOD FAMOUS BOOK LAUNCH PARTY & LIVE PODCAST!
As food photographers, food bloggers and food content creators now is the time to broaden your skill set, explore creativity beyond photography and take videography seriously! That’s because, not only has the social media landscape changed dramatically since the pandemic requiring you to post more versatile content on your own channels, but brands now also want and need food photos and short form video content when working with food content creators like you. The good news is that this means that more collaboration opportunities for those who can deliver on all fronts, await!
So with this in mind and having seen our own client requests for content expand, my co-teacher Silvia and I knew we wanted to once again share our knowledge about how to create better and more engaging food content in our 2-day in-person London food styling, food photography and short form videography workshop!
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THE #EATCAPTURESHARE FOOD PHOTOGRAPHY & REELS CHALLENGE IS BACK!
My FREE #eatcaptureshare Food Photography Challenge is back on Instagram this October! Now in its 7th year, we’re once again coming together to enjoy a week jam-packed with creativity, food photography and food styling tips and the chance to connect with like-minded creatives from around the world.
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THE BEST ANGLES FOR RECIPE REELS: ELEVATE YOUR FOOD VIDEOGRAPHY!
Not all video content is created equally - some recipe reels stop you in your scroll, whilst others go largely unnoticed. To ensure your recipe reels achieve the former, be sure to include this essential videography technique when sharing your food online!
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SHOULD YOU POST DAILY ON INSTAGRAM IN 2024?
Is daily posting actually still necessary to achieve success on Instagram? Or, are there other ways to grow your online foodie community whilst maintaining your creative spark and emotional well-being?
In this blog post, I'll explore whether daily posting is still necessary in 2024 and share tips and insights on an alternative social media strategy!
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HOW TO CREATE A GREAT HOOK FOR YOUR INSTAGRAM REELS!
The success of your Instagram account is determined by the quality of the first two seconds - AKA the hook - of your Reels!
In this blog post, I'll share some tips to help you create delicious hooks for your food Reels that will stop everyone in their scroll…
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