instagram tricks

ARE INSTAGRAM ADS WORTH IT FOR BLOGGERS AND INFLUENCERS?

ARE INSTAGRAM ADS WORTH IT FOR BLOGGERS AND INFLUENCERS?

NOTE: This blog post is part 23 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earnhow the algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...

INSTAGRAM ALGORITHMS ARE AWESOME! Said no one ever! Or did they? Well, you may be surprised to learn that when I was researching the instagram algorithms for one of my INSTAGRAM SERIES posts last year I came across this guy on twitter who was raving about how awesome the algorithms are and how his blog traffic and business had exploded since they were introduced. WHAT!? I thought - as did a number of perplexed tweeters. HOW? He explained that he used instagram ads and promoted posts and noted that IG algorithms’ ability to target the right audience for his blog was incredible!

That different take on the algorithm stuck with me, so much so that when I heard THE social media expert Gary Vee REPEATEDLY say that entrepreneurs/business owners/probloggers who don’t use ads, are making a MASSIVE mistake, I took serious note. Was I playing it small by not going down the paid instagram route?

FREE 9 DAY SPRING FOOD PHOTOGRAPHY CHALLENGE

FREE 9 DAY SPRING FOOD PHOTOGRAPHY CHALLENGE

It’s my most favourite season of the year, it’s my birthday month and the season in which this very blog was born. Hence a celebration of all things food and creativity is in order, don’t you think? How about we celebrate with everyone’s favourite: MY FREE INSTAGRAM FOOD PHOTOGRAPHY CHALLENGE!!!!

As in the seasons that came before (see here, here and here) I’d love to take you on a journey, exploring all things food photography, food styling and creativity. PLUS you get to be part of the BEST online creative community EVER! This mid-year challenge will be a little shorter than the Winter or the Autumn challenge, but twice the fun, I promise! Ready to make a commitment to your learning and master the perfect insta foodie flatlay? Then please read one... 

LONDON FOOD STYLING AND INSTAGRAM WORKSHOP / BEHIND THE SCENES

LONDON FOOD STYLING AND INSTAGRAM WORKSHOP / BEHIND THE SCENES

In the lead up to every food photography and food styling workshop I host right here in London, I’m always frantically running around till the 11th hour, sourcing the most photogenic food, getting the right food photography props and scouting the perfect lunch locations, whilst wondering if I’ve bitten off more than I can chew. But then, when students come from near and far, I realise it is all worth it and that I’d do it again in a heartbeat!

As I had such a wonderful time this March teaching the 3-day London workshop, I thought perhaps you'd like to see what happened over the course of those days, what the final shots taken during the workshop looked like and basically, what exactly went down. Ready to take a look behind the scenes? Awesome, then please scroll down and read on … 

4 ESSENTIAL FOOD PHOTOGRAPHY LIGHTROOM CC MOBILE PRESETS

4 ESSENTIAL FOOD PHOTOGRAPHY LIGHTROOM CC MOBILE PRESETS

After you’ve asked me for months, I’m excited to share that my popular Lightroom presets are now finally available for Lightroom CC mobile, and the best part is that you won’t need to paid for an Adobe Creative Cloud or Lightroom subscription to access them! The only thing you need is the FREE Lightroom CC mobile app, which is available to both ios and android users. So now you can edit your food photos on your phone on the go. Plus, if you know me, you're probably aware that I like to go over and beyond for my tribe ;) and hence the bundle includes a few tiny little extras including a special introductory discount code (valid until 27/02/19 only!). Read on to find out more….

LONDON FOOD STYLING AND FOOD PHOTOGRAPHY FOR DSLR AND MOBILE PHONE PHOTOGRAPHY WORKSHOP

LONDON FOOD STYLING AND FOOD PHOTOGRAPHY FOR DSLR AND MOBILE PHONE PHOTOGRAPHY WORKSHOP

Want to learn food photography and food styling? Want to have not one, but two experienced teachers and professional food photographers show you everything you need to know about food styling, shooting like a pro on your DSLR, editing in Lightroom and taking gorgeous food photos on your mobile phone? Then listen up because my London food styling, food photography for DSLR and mobile phone workshop is now open for registration.

Together with experienced commercial food photographer, educator and food blogger Lauren Caris from That’s Sage I will be hosting 3 action packed days focusing on food styling, food photography (for DSLR and mobile phone cameras), visual story telling and photo editing. In addition we’ll be exploring how to make the most of your social media channels, how to grow your instagram and increase your blog and website traffic too! Want to find out more? Then please read on...

FREE 12 DAY WINTER PHOTO CHALLENGE 2019

FREE 12 DAY WINTER PHOTO CHALLENGE 2019

Creating the best FREE photo challenges are one of my most favourite things to do, EVER! Honestly, they are sooo much fun, full of creativity and make me feel THAT much closer to YOU, my fellow food photography fanatics. Having said that I have noticed that there are A LOT of food photography challenges happening on instagram of late and - when people move one way, I kinda like to move the other way ;).

This means that this season's Autumn instagram food photography challenge in this 12-day format will be one of my very last. Even more reason to sign up then AND tell your friends about the challenge isn't it ;)?! Learn about food photography, food styling and be part of the BEST online creative community a food lover could ever be! Ready to make a commitment to your learning and master the perfect insta food flatlay? Then please read on... 

INTRODUCING THE EAT, CAPTURE, SHARE PODCAST FOR FOOD BLOGGERS

INTRODUCING THE EAT, CAPTURE, SHARE PODCAST FOR FOOD BLOGGERS

I have been teasing you for weeks (and loving it), but I finally wanted to share what’s been going on behind the scenes: I’ve starting my own PODCAST! It’s something I have been thinking about for so, so long and - with the support of my creative community, who also kept this secret safe and sound - as well as YOUR continued support and interest in me and my little plant-based food photography blog I finally felt brave enough to go for it.

HOW MUCH SHOULD AN INSTAGRAM CONTENT CREATOR EARN? + SAVEUR COUNT DOWN PART 3

HOW MUCH SHOULD AN INSTAGRAM CONTENT CREATOR EARN? + SAVEUR COUNT DOWN PART 3

NOTE: This blog post is part 22 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how to get paid for posting content on instagramhow the algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's controversial (?) post...

How much should an instagram influencer slash content creator earn? How much should we charge for our work as photographers, food writers, stylists? It's a question I get asked quite a lot and one that recently came up inside my creative community. I've written about the topic before, more broadly, but that blog post feels like ages ago and hence a few years older and wiser, I thought I'd tackle the question again on instagram and here on my blog AKA my home turf.