Latest Post
Should You Study Food Photography?
Are food photography workshops really worth the time, effort and investment? In this blog post I share my honest opinion about who should consider them and who should steer well clear!
In the Spring of 2024, I was given the beautiful task and huge responsibility to photograph the highly anticipated debut cookbook, PLANT PROTEIN, by Instagram sensation Gigi Grassia. In today’s blog post, I’m pulling back the curtain to share the creative process behind the scenes. Whether you’re dreaming of shooting a cookbook yourself or just curious about the magic that happens behind the lens, this one’s for you!
Read MoreAs food photographers, food bloggers and food content creators now is the time to broaden your skill set, explore creativity beyond photography and take videography seriously! That’s because, not only has the social media landscape changed dramatically since the pandemic requiring you to post more versatile content on your own channels, but brands now also want and need food photos and short form video content when working with food content creators like you. The good news is that this means that more collaboration opportunities for those who can deliver on all fronts, await!
So with this in mind and having seen our own client requests for content expand, my co-teacher Silvia and I knew we wanted to once again share our knowledge about how to create better and more engaging food content in our 2-day in-person London food styling, food photography and short form videography workshop!
Read MoreNot all video content is created equally - some recipe reels stop you in your scroll, whilst others go largely unnoticed. To ensure your recipe reels achieve the former, be sure to include this essential videography technique when sharing your food online!
Read MoreIs daily posting actually still necessary to achieve success on Instagram? Or, are there other ways to grow your online foodie community whilst maintaining your creative spark and emotional well-being?
In this blog post, I'll explore whether daily posting is still necessary in 2024 and share tips and insights on an alternative social media strategy!
Read MoreThe success of your Instagram account is determined by the quality of the first two seconds - AKA the hook - of your Reels!
In this blog post, I'll share some tips to help you create delicious hooks for your food Reels that will stop everyone in their scroll…
Read MoreToday I’m sharing my top tips for creating compelling Instagram recipe Reels! These tips will make your filming process easier and the resulting content much more engaging and impactful.
Ready to elevate your recipe Reels and short form videography skills? Then let’s dive in, shall we?
Read MoreIf like me, you use your phone to capture your food content for social media, you might have wondered how to capture the best possible footage for optimal results. From ensuring the colours on your Reels are perfect and vibrant, to knowing which FPS setting to use, there are many technical aspects to consider when filming and creating Reels with your phone. After capturing and sharing countless food Reels, I’m here to share the best possible phone settings with you, so that you can creating the most stunning, best looking Reels ever!
Read MoreChoosing the right cover for your book is easier said than done, especially if you’re working with a publisher who may have a very different perspective on what constitutes the right cover for your book! It’s this creative journey of finalising the cover of my brand new book How to Make Your Food Famous, that I’ll walk you through in this week’s blog post.
Read MoreAs food photographers, content creators and bloggers, mastering the basics of videography is essential for establishing a strong presence on social media.
Integrating B-roll into your workflow allows you to consistently produce valuable video content and effectively market your services without consuming too much time and energy, even during busy periods in your creative business.
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