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#26 - INSTAGRAM ALGORITHMS - WHAT YOU NEED TO KNOW!
#26 - INSTAGRAM ALGORITHMS - WHAT YOU NEED TO KNOW!

In today’s solo BONUS episode (26) of The EAT, CAPTURE, SHARE podcast, I’m sharing more about the new instagram algorithms and breaking down the key changes being introduced on the platform, what they mean for you as a food blogger, recipe developer and content creator and how you can make the most of the situation at hand. Here’s exactly what you can expect from today’s episode…

  • I speak about the instagram ‘glitch’ that happened a few weeks ago and what its short and long term implications are

  • I explain why instagram likes, views, engagement and reach are down for many instagrammers

  • I outline what ‘pay to play’ means in the context of the instagram algorithm

  • I reveal what I believe is happening with instagram hashtag reach

  • I note why change is good and how changing your instagram around may be a good thing

  • I stress the importance of creating video content

  • I outline the major changes that instagram is trialing which involves hiding like counts.

  • I break down why they are making this change and what the implications are for YOU

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instagram, social media, food blogging, podcastK J Espinel
#25 - HOW TO BUILD COMMUNITY ON INSTAGRAM WITH SARA TASKER
#25 - HOW TO BUILD COMMUNITY ON INSTAGRAM WITH SARA TASKER

In today’s episode (25) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with author, photographer, podcaster, instagram expert and creative business owner Sara Tasker. We talk about instagram, creativity and building community. Here’s what else you can expect from today’s episode …

  • Sara talks about what propelled her to start sharing content on instagram, why she did the 365 project and how she grew her instagram account organically to over 200,000 audience members!

  • Sara reflects on what makes instagram so compelling and powerful

  • We chat about the comparison trap on instagram and how to navigate it

  • Sara shares her top tip around standing out and finding your voice on instagram

  • Sara spills the beans on how to earn an income online and how to get brands to notice you

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instagram, social media, podcastK J Espinel
#24 - HOW TO GROW YOUR AUDIENCE AND BUSINESS ON INSTAGRAM - ON-AIR MENTORING SESSION
#24 - HOW TO GROW YOUR AUDIENCE AND BUSINESS ON INSTAGRAM - ON-AIR MENTORING SESSION

In today’s episode (24) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another one of my instagram mentoring sessions; I’m working with nutritional therapist and plant-based recipe developer Ana Estellés. I give Ana some suggestions on clarifying her brand message, fine tuning her instagram bio, using hashtags and prepping for her dream of writing a book….

  • We explore how Ana can explain from the outset what she offers prospective clients and what sets her services apart from everyone else

  • We deep dive into Ana’s current business to establish how to identify what’s working and help her define her niche

  • We speak about the importance of listening to your audience and creating content and products for them, NOT the other way around

  • I explain why SEO still matters in 2019 and more!

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instagram, podcast, social media, food blogging, goal settingK J Espinel
#22 - HOW TO MAKE MONEY AS A FOOD BLOGGER WITH SHIVESH BHATIA
#22 - HOW TO MAKE MONEY AS A FOOD BLOGGER WITH SHIVESH BHATIA

In today’s episode (22) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with food blogger, baker and cookbook author Shivesh Bhatia. We talk about how to make a living as a food blogger as well as how to elevate yourself so that the best brands find working with you irresistible. Here’s what else you can expect from today’s episode …

  • Shivesh talks about how he started his baking blog

  • Shivesh shares how he made the move onto instagram and grew his audience there to more than 175K

  • Shivesh outlines how he caught the attention of the press and other mainstream media outlets and got featured by instagram

  • Shivesh explains why it’s difficult to sustain growth on instagram and what to do to keep the momentum going

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food blogging, food photography, instagram, social media, goal setting, podcastK J Espinel
#21 - ARE INSTAGRAM ADS WORTH IT?
#21 - ARE INSTAGRAM ADS WORTH IT?

In today’s solo episode (21) of The EAT, CAPTURE, SHARE podcast, I’m sharing my experience of playing with instagram ads and answering your biggest instagram ads related questions: Do instagram ads really work? Are they actually worth it for food bloggers or food influencers? Here’s exactly what you can expect from today’s episode…

  • I explain how this podcast episode came to be and why I decided to play with instagram ads this year

  • I share my personal experience of using ads on instagram and whether I believe they actually work

  • I outline some of the biggest mistakes people are making when promoting posts or creating ads on instagram

  • I reveal what you really think about people and brands who use instagram ads and promoted posts

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instagram, social media, food blogging, podcastK J Espinel
#20 - HOW TO USE COLOUR THEORY WITH BONNIE BAKHTIARI
#20 - HOW TO USE COLOUR THEORY WITH BONNIE BAKHTIARI

In today’s episode (20) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with brand designer, educator, podcaster and brand strategist Bonnie Bakhtiari. We talk about how colour theory and the colour wheel can help you define and craft your brand identity, blog and instagram presence with intention and heart. Here’s what else you can expect from today’s episode …

  • Bonnie explains what the colour wheel is and how it is used in brand design

  • Bonnie notes how important colour choices are in reaching your ideal audience

  • Bonnie outlines how colour psychology can help you find the colours that are right for your logo and brand

  • We debate whether instagram has made us all afraid to play with our creativity and step outside our brand colours and brand identity

  • Bonnie reveals what colours are currently popular and how to stay on top of trends

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food blogging, food photography, instagram, social media, podcastK J Espinel
#19 - HOW TO WRITE A BOOK (PART 1)
#19 - HOW TO WRITE A BOOK (PART 1)

In today’s solo episode (19) of The EAT, CAPTURE, SHARE podcast, I’m sharing the 5 lessons I have learned so far on my book writing journey, focusing specifically on how to get started and take those all important first steps. Here’s exactly what you can expect from today’s episode…

  • I share why now is the best time to start writing your book

  • I speak about the R-word, rejection, and why it can be a great teacher. I also talk about how I’ve coped with it on my journey so far

  • I discuss why perfecting your book proposal is key

  • I talk about why I’m currently not pursuing the self publishing route

  • I reveal what my book is about

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food photography, food styling, instagram, social media, food blogging, goal setting, podcastK J Espinel
#18 - IS PLASTIC FREE THE NEW BLACK WITH CHRISTINE WONG
#18 - IS PLASTIC FREE THE NEW BLACK WITH CHRISTINE WONG

In today’s episode (18) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with Christine Wong, plant-based food blogger, plastic-free advocate and author of the cookbook The Plantiful Plate. We talk about the rise of the plastic-free movement within the food blogging space, on instagram and beyond. Here’s what else you can expect from today’s episode …

  • I candidly talk about how much I love the plastic-free movement, but dislike the self righteousness I see attached to it occasionally as well

  • Christine talks about the first steps she took on her journey to living plastic free

  • Christine speaks openly about what shifting focus on instagram has meant for her and her brand

  • We discuss whether the plastic free movement is having a ‘‘moment’’ on instagram

  • We discuss the role that food bloggers play when it comes to food waste and plastic usage

  • We explore sponsored posts, staying true to your values, distinguishing between need and want and minimalism

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food blogging, food photography, instagram, social media, podcastK J Espinel
#17 - THE BEAUTY OF BAKING WITH JULIAN ANGEL
#17 - THE BEAUTY OF BAKING WITH JULIAN ANGEL

In today’s episode (17) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with Julian Angel, baker extraordinaire, food photographer and the food blogger behind Historias del Ciervo. We talk about how he started his now super successful baking blog, how he learned to develop his voice and unique style and what it really took to leave his 9-5 job and pursue baking and blogging full-time. Here’s what else you can expect from today’s episode …

  • I explain why this episode is my most favourite to date and why Julian’s words moved me to tears

  • Julian introduces himself

  • Julian explains how he started his successful blog, Historias del Ciervo

  • We talk about creativity and what it looks like to explore all aspects of it

  • Julian outlines how he transitioned from his 9-5 to blogging and baking full-time

  • Julian shares what it really takes to become a master baker and we talk through the art of practice and dedication to one’s craft

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food blogging, food photography, instagram, food styling, social media, podcastK J Espinel