Posts in goal setting
CREATIVE BUSINESSES, SELLING ONLINE AND INFLUENCER MARKETING IN 2020
CREATIVE BUSINESSES, SELLING ONLINE AND INFLUENCER MARKETING IN 2020

NOTE: This blog post is part 24 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earn, how the instagram algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...


As I write these lines we’re in the middle of a global pandemic and though our primary focus is most certainly (and rightly!) on people’s and the planet’s well-being, the reality for most of us is that we still need to pay our bills and provide for ourselves and our loved ones. The question is, how can content creators, food photographers, recipe developers and influencers like us whose industry has been turned upside down, weather these uncertain times and come out of this period with our income streams (and sanity) still in tact? I don’t want to pretend that I have all the answers, but would love to share some ideas and thoughts that might help you manoeuvre through these choppy waters…

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instagram tricks, creativity, food blogging, food photography, food styling, goal setting, Creative businessK J Espinel
THE COST OF SELF PUBLISHING VERSUS TRADITIONAL PUBLISHING. WHAT YOU NEED TO KNOW.
THE COST OF SELF PUBLISHING VERSUS TRADITIONAL PUBLISHING. WHAT YOU NEED TO KNOW.

Hey everyone, I’m back with an update on my book writing saga and with lots of information about the financial implications of self publishing. As many of you know, not least from this blog post, these podcast episodes (1) (2) (3) and my writing diary highlights on instagram, I’m writing a book on food styling and food photography. For a variety of reasons I’m self publishing and sharing the lessons I’ve learned on the way with YOU in the hope they will help you on your book journey!

Today, I wanted to break down the financial implications of self publishing compared to tradition book publishing and also outline the various routes available to you. I’m still learning as I go along, but here’s what I’ve discovered so far.

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goal setting, food photography, food styling, food blogging, self publishing, Creative business, Creative Food PhotographyK J Espinel
I'M WRITING A BOOK! THE STORY SO FAR...
I'M WRITING A BOOK! THE STORY SO FAR...

I’m writing a book on food photography and styling! To be honest, it’s not exactly breaking news if you’ve been watching my writing diary on stories, if you’ve read my captions on instagram, if you’ve tuned into the podcast or subscribed to my newsletter at any point in 2019. But in today’s busy world, messages like these sometimes get a little lost. It’s why I thought I’d share my book writing journey so far here on the blog, in the hope it might be helpful to those of you who dream of creating a heartfelt, beautiful and delicious book too.

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food blogging, goal setting, food photography, food styling, self publishing, Creative Food Photography, creativityK J Espinel
MANIFESTING MY GOALS, WISHES AND INTENTION FOR 2019...
MANIFESTING MY GOALS, WISHES AND INTENTION FOR 2019...

Do you get a bit reflective towards the end of a calendar year?  I do, big time! In part because it’s always incredibly sobering to think that yet another year has passed, but also because it’s so helpful for me to analyse what worked, what didn’t work and what to focus on during the new year.

When I started blogging I had a practice where I shared my food blogger wish list for the year ahead. I did it for the year 2015 and 2016 and then fell out of this practice, settling instead for quietly writing the new year’s wish list in my journal. I call BS on that because sharing the list publicly makes me work harder, gives the wish list more power to manifest itself and provides me with a sense of accountability.

Hence here it is, my wish list for 2019. You ready?

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branding, food blogging, goal setting, Creative businessK J Espinel
INTRODUCING THE EAT, CAPTURE, SHARE PODCAST FOR FOOD BLOGGERS
INTRODUCING THE EAT, CAPTURE, SHARE PODCAST FOR FOOD BLOGGERS

I have been teasing you for weeks (and loving it), but I finally wanted to share what’s been going on behind the scenes: I’ve starting my own PODCAST! It’s something I have been thinking about for so, so long and - with the support of my creative community, who also kept this secret safe and sound - as well as YOUR continued support and interest in me and my little plant-based food photography blog I finally felt brave enough to go for it.

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branding, food photography, instagram tricks, creativity, Creative business, food blogging, food styling, goal settingK J Espinel
HOW MUCH SHOULD AN INSTAGRAM CONTENT CREATOR EARN? + SAVEUR COUNT DOWN PART 3
HOW MUCH SHOULD AN INSTAGRAM CONTENT CREATOR EARN? + SAVEUR COUNT DOWN PART 3

NOTE: This blog post is part 22 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how to get paid for posting content on instagram, how the algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's controversial (?) post...

How much should an instagram influencer slash content creator earn? How much should we charge for our work as photographers, food writers, stylists? It's a question I get asked quite a lot and one that recently came up inside my creative community. I've written about the topic before, more broadly, but that blog post feels like ages ago and hence a few years older and wiser, I thought I'd tackle the question again on instagram and here on my blog AKA my home turf. 

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food photography, instagram tricks, Creative business, food blogging, food styling, goal settingK J Espinel
IS YOUR INSTAGRAM ACCOUNT WORTH FOLLOWING?
IS YOUR INSTAGRAM ACCOUNT WORTH FOLLOWING?

NOTE: This blog post is part 21 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how the instagram algorithms really work, the three real reasons your instagram account is not growing and is organic growth on instagram still possible. Just click here to find all the other parts in the series. Now on with today's postand with that cheeky blog post title...

With soooo much choice of stunningly curated feeds and insanely gorgeous pictures, how on earth do we decide to take the leap and click the FOLLOW button on instagram? Is our decision to follow an instagram account much more complex than all these popular articles acknowledge? Or will a little hashtag make or break me on my favourite app after all?! 

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instagram tricks, Creative business, creativity, food blogging, food photography, food styling, goal settingK J Espinel
3 SURPRISING REASONS YOUR INSTAGRAM ACCOUNT IS NOT GROWING
3 SURPRISING REASONS YOUR INSTAGRAM ACCOUNT IS NOT GROWING

It was in July, 2017 that I posted part 1 of THE INSTAGRAM SERIES - content all about helping YOU manage your way around instagram - and I can honestly say, I NEVER expected to get the incredible response I did (FYI this is my best performing blog post EVER!) OR that a year on I'd still be adding parts to the never ending saga, sorry I mean series, that is Instagram. 

Seeing that I'm posting part 20 (!) of THE INSTAGRAM SERIES today, I'm celebrating by giving away 3 copies of my instagram eguide, 3 Lightroom preset mini bundles and a mini ebook outlining my editing process! To find out how to win in this WORLDWIDE GIVEAWAY, please scroll down to the end of this blog post. But first, let's delve into today's instagram topic, shall we?  

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instagram tricks, Creative business, creativity, food blogging, food photography, food styling, goal settingK J Espinel
HOW TO GET PAID FOR INFLUENCER WORK ON INSTAGRAM
HOW TO GET PAID FOR INFLUENCER WORK ON INSTAGRAM

NOTE: This blog post is part 14 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as should you use filters on instagram, why am I losing followers on instagram and working with brands and setting your price. Just click here to find all the other parts in the series.

A few weeks ago I got interviewed by a university student who was writing her dissertation on (paid) influencer work on instagram. It got me thinking whether YOU would like more information about how to get influencer marketing agencies to notice you. And so I posed the question on my instagram stories and - low and behold - 85% of you wanted me to write about how to get paid influencer work on instagram. As always your wish is my commend and this week that's the topic I am tackling. Sound good? Cool then please do read on.

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instagram tricks, Creative business, food blogging, food photography, goal setting, mastermind, creativityK J Espinel