Posts in goal setting
BEHIND THE SCENES OF OUR ADVANCED FOOD PHOTOGRAPHY & VIDEOGRAPHY RETREAT, FINLAND 2023

Last month, I had the absolute honour of travelling, once again, to one of THE most beautiful places I know, - the Finnish Archipelago. It’s there that I got to teach our yearly 4-day advanced food photography, food styling, visual story telling and videography retreat together with food photographer, cookbook author and videographer, Viola Minerva Virtamo!

In today’s blog post I’d love to share some images and the behind the scenes details from the retreat with you! Sound good?

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HOW I TRANSFORMED A SMALL ROOM INTO A HOME OFFICE & PHOTOGRAPHY STUDIO

The way we live and work has completely changed over the last decade! Whereas before, going into an office from 9-5 was common place, now more and more people - myself included - are working from home full time. In part this is due to the pandemic and the seismic shift it brought about in the workplace. However it is also because with the rise of social media, many more people have had the opportunity to build small creative businesses and work for themselves at home.

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RECAP: LONDON FOOD PHOTOGRAPHY, FOOD STYLING AND REEL CREATION WORKSHOP

As food photographers, food bloggers and food content creators we have to face facts - the social media landscape is changing and with it, how we share content! Where once ‘only’ good photos and delicious recipes were needed to get noticed, we now need to know how to capture great photos, write stellar recipes and film drool-worthy video content - especially short form video content (think TikTok and Instagram Reels) - to ensure we stand out from the crowd!

But creating engaging short form videos, especially at scale and particularly in the food space where lip syncing just won’t do, can feel overwhelming, am I right?! That’s why Silvia and I came up with the idea for the March 2023 London food photography, food styling and reel creation workshop….

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MIDSUMMER FOOD PHOTOGRAPHY AND VISUAL STORY TELLING RETREAT, FINLAND WITH VIOLA MINERVA VIRTAMO

Want to learn how to create food photography shots full of story and emotion?

Eager to escape to The Finnish countryside and immerse yourself in a rich and nourishing creative experience with like-minded foodies and photographers?

Ready to style gatherings and build your portfolio with food, travel, lifestyle and landscape shots?

Hoping to have two experienced food photographers empower you to create like a pro?

Then listen up because this special 3-day retreat may be just what you’re after…

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PRICING YOUR FOOD PHOTOGRAPHY WORK - BLOG POST AND PODCAST ROUND UP!

How much should I charge for my food photography work? What kind of salary can or should I expect as a food photographer? These are questions I get asked by my ecourse students. mentoring clients and online community every single week! And, I understand why, it’s so confusing to know what to charge when there aren’t any set standards or any clear income guidelines available.

Many of the creatives I work with come to food photography after years in a 9-5 job, where salaries are generally streamlined, transparent and clear. The world of freelance work - especially the world of freelance food photography work (or any photography or creative profession, frankly), is much more muddled when it comes to one’s income. It’s why I wrote this bog post, to inform you what you can expect to make as a food photographer and answer as many of your money questions as I can in the process!

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HOW MUCH DO FOOD PHOTOGRAPHERS MAKE?

How much should I charge for my food photography work? What kind of salary can or should I expect as a food photographer? These are questions I get asked by my ecourse students. mentoring clients and online community every single week! And, I understand why, it’s so confusing to know what to charge when there aren’t any set standards or any clear income guidelines available.

Many of the creatives I work with come to food photography after years in a 9-5 job, where salaries are generally streamlined, transparent and clear. The world of freelance work - especially the world of freelance food photography work (or any photography or creative profession, frankly), is much more muddled when it comes to one’s income. It’s why I wrote this bog post, to inform you what you can expect to make as a food photographer and answer as many of your money questions as I can in the process!

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FOOD STYLING & FOOD PHOTOGRAPHY E-COURSE - AUTUMN 2021

WHO IS THE ON-LINE FOOD PHOTOGRAPHY AND FOOD STYLING COURSE FOR?

  • Are you new to food photography and styling and eager to kick start your learning process?

  • Have you been taking food photos for a while, but find that you just can't get the images you really want?

  • Or are you a long-term food blogger who has plateaued and is keen to level up and go pro?

  • Do you work best with the supportive of a creative community and teacher who are there for you every step along the way?

Great! Because this food photography e-course is for YOU!

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HOW TO START A MAILING LIST. YOUR 10 LIST BUILDING QUESTIONS ANSWERED!

In today’s online world it’s almost impossible as a food blogger, food photographer or recipe developer to do everything and be everywhere - Instagram, Facebook, TikTok, Pinterest, Twitter - there are just SO many platforms one can spend (too much) time on, am I right? That begs the question - which platform(s) should we spend our energy on, which one will have the biggest impact on our career and also on our bottom line?

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5 REASONS I SWITCHED TO FLODESK (AND WHY EVERY CREATIVE SHOULD TOO!)

My biggest regret as a food photography teacher and creative business owner is that I didn’t start a mailing list sooner! I SO wish I had. That’s because having a mailing list is empowering, financially rewarding and the best way to communicate with your most loyal, awesomest community members, establishing an intimate connection in the process. Your newsletter is also the place where you can offer the most valuable content, kinda like a secret insiders club. And having a mailing list means you’re less dependent on the ebbs and flows of social media algorithms. In short, mailing lists are simply FAB!

Now, I know what you’re thinking, starting a mailing list feels daunting and complicated and where does one even start? It’s also so time consuming, right? Wrong!

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