CREATIVE BUSINESSES, SELLING ONLINE AND INFLUENCER MARKETING IN 2020
NOTE: This blog post is part 24 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earn, how the instagram algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...
As I write these lines we’re in the middle of a global pandemic and though our primary focus is most certainly (and rightly!) on people’s and the planet’s well-being, the reality for most of us is that we still need to pay our bills and provide for ourselves and our loved ones. The question is, how can content creators, food photographers, recipe developers and influencers like us whose industry has been turned upside down, weather these uncertain times and come out of this period with our income streams (and sanity) still in tact? I don’t want to pretend that I have all the answers, but would love to share some ideas and thoughts that might help you manoeuvre through these choppy waters…
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ARE INSTAGRAM ADS WORTH IT FOR BLOGGERS AND INFLUENCERS?
NOTE: This blog post is part 23 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earn, how the algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...
INSTAGRAM ALGORITHMS ARE AWESOME! Said no one ever! Or did they? Well, you may be surprised to learn that when I was researching the instagram algorithms for one of my INSTAGRAM SERIES posts last year I came across this guy on twitter who was raving about how awesome the algorithms are and how his blog traffic and business had exploded since they were introduced. WHAT!? I thought - as did a number of perplexed tweeters. HOW? He explained that he used instagram ads and promoted posts and noted that IG algorithms’ ability to target the right audience for his blog was incredible!
That different take on the algorithm stuck with me, so much so that when I heard THE social media expert Gary Vee REPEATEDLY say that entrepreneurs/business owners/probloggers who don’t use ads, are making a MASSIVE mistake, I took serious note. Was I playing it small by not going down the paid instagram route?
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INTRODUCING THE EAT, CAPTURE, SHARE PODCAST FOR FOOD BLOGGERS
I have been teasing you for weeks (and loving it), but I finally wanted to share what’s been going on behind the scenes: I’ve starting my own PODCAST! It’s something I have been thinking about for so, so long and - with the support of my creative community, who also kept this secret safe and sound - as well as YOUR continued support and interest in me and my little plant-based food photography blog I finally felt brave enough to go for it.
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HOW MUCH SHOULD AN INSTAGRAM CONTENT CREATOR EARN? + SAVEUR COUNT DOWN PART 3
NOTE: This blog post is part 22 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how to get paid for posting content on instagram, how the algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's controversial (?) post...
How much should an instagram influencer slash content creator earn? How much should we charge for our work as photographers, food writers, stylists? It's a question I get asked quite a lot and one that recently came up inside my creative community. I've written about the topic before, more broadly, but that blog post feels like ages ago and hence a few years older and wiser, I thought I'd tackle the question again on instagram and here on my blog AKA my home turf.
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IS YOUR INSTAGRAM ACCOUNT WORTH FOLLOWING?
NOTE: This blog post is part 21 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how the instagram algorithms really work, the three real reasons your instagram account is not growing and is organic growth on instagram still possible. Just click here to find all the other parts in the series. Now on with today's postand with that cheeky blog post title...
With soooo much choice of stunningly curated feeds and insanely gorgeous pictures, how on earth do we decide to take the leap and click the FOLLOW button on instagram? Is our decision to follow an instagram account much more complex than all these popular articles acknowledge? Or will a little hashtag make or break me on my favourite app after all?!
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3 SURPRISING REASONS YOUR INSTAGRAM ACCOUNT IS NOT GROWING
It was in July, 2017 that I posted part 1 of THE INSTAGRAM SERIES - content all about helping YOU manage your way around instagram - and I can honestly say, I NEVER expected to get the incredible response I did (FYI this is my best performing blog post EVER!) OR that a year on I'd still be adding parts to the never ending saga, sorry I mean series, that is Instagram.
Seeing that I'm posting part 20 (!) of THE INSTAGRAM SERIES today, I'm celebrating by giving away 3 copies of my instagram eguide, 3 Lightroom preset mini bundles and a mini ebook outlining my editing process! To find out how to win in this WORLDWIDE GIVEAWAY, please scroll down to the end of this blog post. But first, let's delve into today's instagram topic, shall we?
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CAN YOU BEAT THE INSTAGRAM ALGORITHM WITH COMMENT PODS?
NOTE: This blog post is part 19 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as why am I losing followers on instagram , how the instagram algorithms really work and how to get paid influencer work on instagram. Just click here to find all the other parts in the series.
Now that the cat is out of the bag and we finally officially know how the instagram algorithms really work, joining a comment pod to increase our engagment and thereby beat the algorithm seems more important than ever. Or does it? In today's post I'll explore this questions in a bit more detail.
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IS ORGANIC GROWTH ON INSTAGRAM STILL POSSIBLE IN 2018?
NOTE: This blog post is part 18 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as why am I losing followers on instagram , how the instagram algorithms really work and how to get paid influencer work on instagram. Just click here to find all the other parts in the series.
'What if organic growth on instagram is no longer possible? What if I post my most amazing images on instagram, use the best hashtags, leave thoughtful comments but still don't gain new instagram followers?' It's a question one of my creative community members asked a few weeks ago and one that somehow lingered in my mind. Like her, many of the talented and committed creatives I speak to daily are struggling to gain real traction on instagram or worse, losing followers week after week, month after month.
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WHAT YOU NEED TO KNOW ABOUT THE NEW INSTAGRAM ALGORITHM
NOTE: This blog post is part 17 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as why am I losing followers on instagram , how instagram is trying to get rid of (food) bloggers and how to get paid influencer work on instagram. Just click here to find all the other parts in the series. Now on with today's post!
DISCLAIMER: One of my lovely creative community members, Roberta alerted me to the article I will be referencing through this blog post. Thank you Roberta. So grateful.
It has been a while and a half since I've penned a piece for the instagram series; that's because it's been all kinds of busy behind the scenes at The Little Plantation HQ. But with instagram's unprecedented move to speak openly about how their algorithms really work and whether the shadow ban is or isn't a thing, I HAD to create another part in my popular blog series. So according to this article here's what they said in a nutshell and - more importantly - here's what it means for you as a (food) blogger, instagrammer and influencer.
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