#32 - MARKETING FOR FOOD BLOGGERS - ON-AIR MENTORING SESSION + MASTERCLASS ANNOUNCEMENT
On today’s episode (32) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food content creator Suzanne from Happy Gut Co. who has recently started running her food blog and local food business. Suzanne wants to find out how and where to market her service as she’s eager to grow her local client base and instagram audience. Here’s what you can expect from this episode…
I announce my instagram and blogging masterclass, taking place this Saturday, November 16th 2019 (details below)
We explore how to market your business and service outside of instagram
I deep dive into the power of your instagram profile picture
We touch on the art of using hashtags on instagram
We talk about why using instagram’s analytics is crucial to understanding and growing your audience
I share how best to use instagram stories and highlights to retain and attract followers
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#30 - HOW TO WRITE A BOOK (PART 2)
In today’s solo episode (30) of The EAT, CAPTURE, SHARE podcast, I’m sharing 5 more lessons I have learned on my book writing journey, focusing specifically on how to approach agents and publishing houses and what to look out for in the process. Here’s exactly what you can expect from today’s episode…
I talk about the importance of reading through submission guidelines
I share why having a strong cover letter is everything
I explain the benefits and drawbacks of having an agent as well as how to find one
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#28 - HOW TO GET MORE FOOD PHOTOGRAPHY CLIENTS - ON-AIR MENTORING SESSION
In today’s season 3 premier episode (28) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food photographer and food blogger Marialena who is keen to move from hobby to professional photographer. I give Marialena some suggestions on building her food photography business and where her blog and instagram fit into that process. Here’s what you can expect from this episode…
I explain why it is very hard to make a living solely as a food photographer and what Marialena can do to ensure she earns enough income to make it work
I talk about how a blog and an instagram account can serve you differently in getting the food photography clients that you want
I speak about the importance of having a diverse and less consistent instagram gallery!
I give my take on what should be included in every food photographer’s portfolio
I share what one steps to take if you dream of shooting a cookbook
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#27 - THE ART OF FOOD PHOTOGRAPHY WITH ARAN GOYOAGA
In today’s episode (27) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with cookbook author, food stylist and photographer Aran Goyoaga, known on instagram as Cannellevanille. We talk about the art of food photography and styling, smart phone photography and cookbook writing. Here’s what else you can expect from today’s episode…
Aran introduces herself
Aran outlines the first steps she took to turn her hobby into her career
Aran explains how she conveys emotions and tells stories through her photography
Aran gives us a glimpse into how she uses editing to create movement in her still images
We chat about the pressures of posting on instagram and how to manage the joy and stress that comes with sharing work online
We explore whether as artists we create for ourselves or our audience and how to navigate this dichotomy
Aran shares cookbook writing tips
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#26 - INSTAGRAM ALGORITHMS - WHAT YOU NEED TO KNOW!
In today’s solo BONUS episode (26) of The EAT, CAPTURE, SHARE podcast, I’m sharing more about the new instagram algorithms and breaking down the key changes being introduced on the platform, what they mean for you as a food blogger, recipe developer and content creator and how you can make the most of the situation at hand. Here’s exactly what you can expect from today’s episode…
I speak about the instagram ‘glitch’ that happened a few weeks ago and what its short and long term implications are
I explain why instagram likes, views, engagement and reach are down for many instagrammers
I outline what ‘pay to play’ means in the context of the instagram algorithm
I reveal what I believe is happening with instagram hashtag reach
I note why change is good and how changing your instagram around may be a good thing
I stress the importance of creating video content
I outline the major changes that instagram is trialing which involves hiding like counts.
I break down why they are making this change and what the implications are for YOU
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#25 - HOW TO BUILD COMMUNITY ON INSTAGRAM WITH SARA TASKER
In today’s episode (25) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with author, photographer, podcaster, instagram expert and creative business owner Sara Tasker. We talk about instagram, creativity and building community. Here’s what else you can expect from today’s episode …
Sara talks about what propelled her to start sharing content on instagram, why she did the 365 project and how she grew her instagram account organically to over 200,000 audience members!
Sara reflects on what makes instagram so compelling and powerful
We chat about the comparison trap on instagram and how to navigate it
Sara shares her top tip around standing out and finding your voice on instagram
Sara spills the beans on how to earn an income online and how to get brands to notice you
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#24 - HOW TO GROW YOUR AUDIENCE AND BUSINESS ON INSTAGRAM - ON-AIR MENTORING SESSION
In today’s episode (24) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another one of my instagram mentoring sessions; I’m working with nutritional therapist and plant-based recipe developer Ana Estellés. I give Ana some suggestions on clarifying her brand message, fine tuning her instagram bio, using hashtags and prepping for her dream of writing a book….
We explore how Ana can explain from the outset what she offers prospective clients and what sets her services apart from everyone else
We deep dive into Ana’s current business to establish how to identify what’s working and help her define her niche
We speak about the importance of listening to your audience and creating content and products for them, NOT the other way around
I explain why SEO still matters in 2019 and more!
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#23 - THE ART OF FOOD STYLING WITH SILVIA BIFARO
In today’s BONUS episode (23) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with food photographer, stylist, food blogger and vegan baker Silvia Bifaro. We talk about food styling, finding your voice and the magic of creativity. Here’s what else you can expect from today’s episode …
Silvia introduces herself
Silvia shares how she found her own unique styling and photography style as well as tips on how YOU can do the same
We talk about creative evolution, finding inspiration and pushing through creative blocks
Silvia breaks down the technical process of how she manages to include herself in her shots
We discuss food trends that are emerging and why instagram keeps rising the bar for food photographers and stylists
We talk about why there is no longer ‘one trend’ on instagram and how trends keep coming back
We discuss how and why the food photography space on instagram is changing
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#22 - HOW TO MAKE MONEY AS A FOOD BLOGGER WITH SHIVESH BHATIA
In today’s episode (22) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with food blogger, baker and cookbook author Shivesh Bhatia. We talk about how to make a living as a food blogger as well as how to elevate yourself so that the best brands find working with you irresistible. Here’s what else you can expect from today’s episode …
Shivesh talks about how he started his baking blog
Shivesh shares how he made the move onto instagram and grew his audience there to more than 175K
Shivesh outlines how he caught the attention of the press and other mainstream media outlets and got featured by instagram
Shivesh explains why it’s difficult to sustain growth on instagram and what to do to keep the momentum going
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