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#28 - HOW TO GET MORE FOOD PHOTOGRAPHY CLIENTS - ON-AIR MENTORING SESSION
#28 - HOW TO GET MORE FOOD PHOTOGRAPHY CLIENTS - ON-AIR MENTORING SESSION

In today’s season 3 premier episode (28) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food photographer and food blogger Marialena who is keen to move from hobby to professional photographer. I give Marialena some suggestions on building her food photography business and where her blog and instagram fit into that process. Here’s what you can expect from this episode…

  • I explain why it is very hard to make a living solely as a food photographer and what Marialena can do to ensure she earns enough income to make it work

  • I talk about how a blog and an instagram account can serve you differently in getting the food photography clients that you want

  • I speak about the importance of having a diverse and less consistent instagram gallery!

  • I give my take on what should be included in every food photographer’s portfolio

  • I share what one steps to take if you dream of shooting a cookbook

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instagram, podcast, social media, food blogging, goal settingK J Espinel
#27 - THE ART OF FOOD PHOTOGRAPHY WITH ARAN GOYOAGA
#27 - THE ART OF FOOD PHOTOGRAPHY WITH ARAN GOYOAGA

In today’s episode (27) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with cookbook author, food stylist and photographer Aran Goyoaga, known on instagram as Cannellevanille. We talk about the art of food photography and styling, smart phone photography and cookbook writing. Here’s what else you can expect from today’s episode…

  • Aran introduces herself

  • Aran outlines the first steps she took to turn her hobby into her career

  • Aran explains how she conveys emotions and tells stories through her photography

  • Aran gives us a glimpse into how she uses editing to create movement in her still images

  • We chat about the pressures of posting on instagram and how to manage the joy and stress that comes with sharing work online

  • We explore whether as artists we create for ourselves or our audience and how to navigate this dichotomy

  • Aran shares cookbook writing tips

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instagram, social media, podcast, food blogging, food photography, food stylingK J Espinel
#26 - INSTAGRAM ALGORITHMS - WHAT YOU NEED TO KNOW!
#26 - INSTAGRAM ALGORITHMS - WHAT YOU NEED TO KNOW!

In today’s solo BONUS episode (26) of The EAT, CAPTURE, SHARE podcast, I’m sharing more about the new instagram algorithms and breaking down the key changes being introduced on the platform, what they mean for you as a food blogger, recipe developer and content creator and how you can make the most of the situation at hand. Here’s exactly what you can expect from today’s episode…

  • I speak about the instagram ‘glitch’ that happened a few weeks ago and what its short and long term implications are

  • I explain why instagram likes, views, engagement and reach are down for many instagrammers

  • I outline what ‘pay to play’ means in the context of the instagram algorithm

  • I reveal what I believe is happening with instagram hashtag reach

  • I note why change is good and how changing your instagram around may be a good thing

  • I stress the importance of creating video content

  • I outline the major changes that instagram is trialing which involves hiding like counts.

  • I break down why they are making this change and what the implications are for YOU

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instagram, social media, food blogging, podcastK J Espinel
#25 - HOW TO BUILD COMMUNITY ON INSTAGRAM WITH SARA TASKER
#25 - HOW TO BUILD COMMUNITY ON INSTAGRAM WITH SARA TASKER

In today’s episode (25) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with author, photographer, podcaster, instagram expert and creative business owner Sara Tasker. We talk about instagram, creativity and building community. Here’s what else you can expect from today’s episode …

  • Sara talks about what propelled her to start sharing content on instagram, why she did the 365 project and how she grew her instagram account organically to over 200,000 audience members!

  • Sara reflects on what makes instagram so compelling and powerful

  • We chat about the comparison trap on instagram and how to navigate it

  • Sara shares her top tip around standing out and finding your voice on instagram

  • Sara spills the beans on how to earn an income online and how to get brands to notice you

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instagram, social media, podcastK J Espinel
#24 - HOW TO GROW YOUR AUDIENCE AND BUSINESS ON INSTAGRAM - ON-AIR MENTORING SESSION
#24 - HOW TO GROW YOUR AUDIENCE AND BUSINESS ON INSTAGRAM - ON-AIR MENTORING SESSION

In today’s episode (24) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another one of my instagram mentoring sessions; I’m working with nutritional therapist and plant-based recipe developer Ana Estellés. I give Ana some suggestions on clarifying her brand message, fine tuning her instagram bio, using hashtags and prepping for her dream of writing a book….

  • We explore how Ana can explain from the outset what she offers prospective clients and what sets her services apart from everyone else

  • We deep dive into Ana’s current business to establish how to identify what’s working and help her define her niche

  • We speak about the importance of listening to your audience and creating content and products for them, NOT the other way around

  • I explain why SEO still matters in 2019 and more!

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instagram, podcast, social media, food blogging, goal settingK J Espinel
#22 - HOW TO MAKE MONEY AS A FOOD BLOGGER WITH SHIVESH BHATIA
#22 - HOW TO MAKE MONEY AS A FOOD BLOGGER WITH SHIVESH BHATIA

In today’s episode (22) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with food blogger, baker and cookbook author Shivesh Bhatia. We talk about how to make a living as a food blogger as well as how to elevate yourself so that the best brands find working with you irresistible. Here’s what else you can expect from today’s episode …

  • Shivesh talks about how he started his baking blog

  • Shivesh shares how he made the move onto instagram and grew his audience there to more than 175K

  • Shivesh outlines how he caught the attention of the press and other mainstream media outlets and got featured by instagram

  • Shivesh explains why it’s difficult to sustain growth on instagram and what to do to keep the momentum going

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food blogging, food photography, instagram, social media, goal setting, podcastK J Espinel
#21 - ARE INSTAGRAM ADS WORTH IT?
#21 - ARE INSTAGRAM ADS WORTH IT?

In today’s solo episode (21) of The EAT, CAPTURE, SHARE podcast, I’m sharing my experience of playing with instagram ads and answering your biggest instagram ads related questions: Do instagram ads really work? Are they actually worth it for food bloggers or food influencers? Here’s exactly what you can expect from today’s episode…

  • I explain how this podcast episode came to be and why I decided to play with instagram ads this year

  • I share my personal experience of using ads on instagram and whether I believe they actually work

  • I outline some of the biggest mistakes people are making when promoting posts or creating ads on instagram

  • I reveal what you really think about people and brands who use instagram ads and promoted posts

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instagram, social media, food blogging, podcastK J Espinel
#20 - HOW TO USE COLOUR THEORY WITH BONNIE BAKHTIARI
#20 - HOW TO USE COLOUR THEORY WITH BONNIE BAKHTIARI

In today’s episode (20) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with brand designer, educator, podcaster and brand strategist Bonnie Bakhtiari. We talk about how colour theory and the colour wheel can help you define and craft your brand identity, blog and instagram presence with intention and heart. Here’s what else you can expect from today’s episode …

  • Bonnie explains what the colour wheel is and how it is used in brand design

  • Bonnie notes how important colour choices are in reaching your ideal audience

  • Bonnie outlines how colour psychology can help you find the colours that are right for your logo and brand

  • We debate whether instagram has made us all afraid to play with our creativity and step outside our brand colours and brand identity

  • Bonnie reveals what colours are currently popular and how to stay on top of trends

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food blogging, food photography, instagram, social media, podcastK J Espinel
#19 - HOW TO WRITE A BOOK (PART 1)
#19 - HOW TO WRITE A BOOK (PART 1)

In today’s solo episode (19) of The EAT, CAPTURE, SHARE podcast, I’m sharing the 5 lessons I have learned so far on my book writing journey, focusing specifically on how to get started and take those all important first steps. Here’s exactly what you can expect from today’s episode…

  • I share why now is the best time to start writing your book

  • I speak about the R-word, rejection, and why it can be a great teacher. I also talk about how I’ve coped with it on my journey so far

  • I discuss why perfecting your book proposal is key

  • I talk about why I’m currently not pursuing the self publishing route

  • I reveal what my book is about

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food photography, food styling, instagram, social media, food blogging, goal setting, podcastK J Espinel