#34 - HOW TO START A PODCAST WITH JESSICA MURNANE
#34 - HOW TO START A PODCAST WITH JESSICA MURNANE

In this week’s episode (34) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Jessica Murnane, podcast host of The One Part Podcast, cookbook author of The One Part Plant Cookbook and founder of Know Your Endo. Jessica answers everything you ever wanted to know about podcasting - how to get started, why everyone should have a podcast, what gear to buy and lots more. Here’s exactly what you can expect from this week’s episode …

  • Jessica explains why she started a podcast 5 years ago and why she feels it’s more powerful than starting a blog

  • We discuss what equipment you’ll need to start a podcast and Jessica’s answer may surprise you

  • We chat about how podcasting can open you to a brand new audience

  • Jessica outlines how to grow your podcast and what big mistake to avoid!

  • We discuss why download numbers aren’t everything

  • Jessica shares how she monetises the podcast Jessica shares her number one tip that will help you find incredible guests for your podcast

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social media, food blogging, instagram, podcastK J Espinel
#33 - HOW TO MAKE MONEY DOING WHAT YOU LOVE WITH NIKKI RAUSCH
#33 - HOW TO MAKE MONEY DOING WHAT YOU LOVE WITH NIKKI RAUSCH

In today’s episode (33) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Nikki Rausch, author, speaker, sales coach and founder of Your Sales Maven. Nikki shares tangible and tactical tips around selling your photography, content creation or recipe development services with heart, intention and integrity. Here’s exactly what you can expect from today’s episode …

  • Nikki explains why so many of us struggle to charge what we’re worth

  • We discuss whether working for free is appropriate, why it may be essential and the importance of having a clear strategy when doing so

  • Nikki talks through sales scenarios you’re likely to find yourself in and how to ensure you walk away earning the income you want

  • Nikki shares tips on overcoming mindset blocks pertaining to selling and making money

  • Nikki stresses why it’s important to ALWAYS focus on your clients’ needs rather than on what you need

  • We talk about how to set your rates and talk through common mistakes people make in the process!

  • Nikki outlines how to confidently raise your prices and how to know if you’ve overpriced your service

  • We speak about why it’s crucial to put your prices on your website

  • And lots more…

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social media, food blogging, instagramK J Espinel
#32 - MARKETING FOR FOOD BLOGGERS - ON-AIR MENTORING SESSION + MASTERCLASS ANNOUNCEMENT
#32 - MARKETING FOR FOOD BLOGGERS - ON-AIR MENTORING SESSION + MASTERCLASS ANNOUNCEMENT

On today’s episode (32) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food content creator Suzanne from Happy Gut Co. who has recently started running her food blog and local food business. Suzanne wants to find out how and where to market her service as she’s eager to grow her local client base and instagram audience. Here’s what you can expect from this episode…

  • I announce my instagram and blogging masterclass, taking place this Saturday, November 16th 2019 (details below)

  • We explore how to market your business and service outside of instagram

  • I deep dive into the power of your instagram profile picture

  • We touch on the art of using hashtags on instagram

  • We talk about why using instagram’s analytics is crucial to understanding and growing your audience

  • I share how best to use instagram stories and highlights to retain and attract followers

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instagram, podcast, social media, food blogging, goal settingK J Espinel
#31 - HOW TO GET PAID INFLUENCER WORK WITH LAURIE BUCKLE, COOKIT MEDIA
#31 - HOW TO GET PAID INFLUENCER WORK WITH LAURIE BUCKLE, COOKIT MEDIA

In today’s episode (31) of The EAT, CAPTURE, SHARE Podcast, I’m speaking to Laurie Buckle, CEO and Founder of CookIt Media, an agency and consulting service for food influencers. Laurie shares her expert insight into working with brands in a paid capacity, shifting from blogger to business owner and the future of food blogging. Here’s what you can expect from today’s episode …

  • We discuss how you can earn an income from content creation

  • Laurie shares her top tips on getting brands to notice you

  • We discuss how to navigate requests to promote a brand for ‘free’ on your social channels

  • Laurie talks about what key qualities brands are searching for when they choose influencers to work with

  • and lots more…

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social media, food blogging, instagramK J Espinel
#30 - HOW TO WRITE A BOOK (PART 2)
#30 - HOW TO WRITE A BOOK (PART 2)

In today’s solo episode (30) of The EAT, CAPTURE, SHARE podcast, I’m sharing 5 more lessons I have learned on my book writing journey, focusing specifically on how to approach agents and publishing houses and what to look out for in the process. Here’s exactly what you can expect from today’s episode…

  • I talk about the importance of reading through submission guidelines

  • I share why having a strong cover letter is everything

  • I explain the benefits and drawbacks of having an agent as well as how to find one

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food photography, food styling, food blogging, goal setting, podcastK J Espinel
#29 - IS SOCIAL MEDIA HURTING YOUR MENTAL HEALTH WITH BAILEY PARNELL
#29 - IS SOCIAL MEDIA HURTING YOUR MENTAL HEALTH WITH BAILEY PARNELL

In today’s episode (29) of The EAT, CAPTURE, SHARE Podcast, I’m speaking to Bailey Parnell, CEO and Founder of Skills Camp. Bailey is also a TEDTALK speaker, researcher and expert in the field of social media and its relationship to our mental health. Here’s what you can expect from today’s episode …

  • We speak about addiction and social media use and Bailey explains why social media is similar to drugs and alcohol in this regard

  • We chat about how we can use social media as content creators without it becoming an unhealthy addiction

  • We talk about how anxiety and social media can be linked and the research results may surprise you

  • Bailey explains what you can do to decrease any sense of anxiety, depression and addiction when using social media

  • We chat about what social media platforms are doing to keep us using them for longer

  • We discuss the pros and cons of being vulnerable on social media and how to set your own boundaries

  • Bailey gives us her top three tops on staying happy and safe as content creators on social media

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instagram, social media, food bloggingK J Espinel
#28 - HOW TO GET MORE FOOD PHOTOGRAPHY CLIENTS - ON-AIR MENTORING SESSION
#28 - HOW TO GET MORE FOOD PHOTOGRAPHY CLIENTS - ON-AIR MENTORING SESSION

In today’s season 3 premier episode (28) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food photographer and food blogger Marialena who is keen to move from hobby to professional photographer. I give Marialena some suggestions on building her food photography business and where her blog and instagram fit into that process. Here’s what you can expect from this episode…

  • I explain why it is very hard to make a living solely as a food photographer and what Marialena can do to ensure she earns enough income to make it work

  • I talk about how a blog and an instagram account can serve you differently in getting the food photography clients that you want

  • I speak about the importance of having a diverse and less consistent instagram gallery!

  • I give my take on what should be included in every food photographer’s portfolio

  • I share what one steps to take if you dream of shooting a cookbook

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instagram, podcast, social media, food blogging, goal settingK J Espinel
#27 - THE ART OF FOOD PHOTOGRAPHY WITH ARAN GOYOAGA
#27 - THE ART OF FOOD PHOTOGRAPHY WITH ARAN GOYOAGA

In today’s episode (27) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with cookbook author, food stylist and photographer Aran Goyoaga, known on instagram as Cannellevanille. We talk about the art of food photography and styling, smart phone photography and cookbook writing. Here’s what else you can expect from today’s episode…

  • Aran introduces herself

  • Aran outlines the first steps she took to turn her hobby into her career

  • Aran explains how she conveys emotions and tells stories through her photography

  • Aran gives us a glimpse into how she uses editing to create movement in her still images

  • We chat about the pressures of posting on instagram and how to manage the joy and stress that comes with sharing work online

  • We explore whether as artists we create for ourselves or our audience and how to navigate this dichotomy

  • Aran shares cookbook writing tips

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instagram, social media, podcast, food blogging, food photography, food stylingK J Espinel
#26 - INSTAGRAM ALGORITHMS - WHAT YOU NEED TO KNOW!
#26 - INSTAGRAM ALGORITHMS - WHAT YOU NEED TO KNOW!

In today’s solo BONUS episode (26) of The EAT, CAPTURE, SHARE podcast, I’m sharing more about the new instagram algorithms and breaking down the key changes being introduced on the platform, what they mean for you as a food blogger, recipe developer and content creator and how you can make the most of the situation at hand. Here’s exactly what you can expect from today’s episode…

  • I speak about the instagram ‘glitch’ that happened a few weeks ago and what its short and long term implications are

  • I explain why instagram likes, views, engagement and reach are down for many instagrammers

  • I outline what ‘pay to play’ means in the context of the instagram algorithm

  • I reveal what I believe is happening with instagram hashtag reach

  • I note why change is good and how changing your instagram around may be a good thing

  • I stress the importance of creating video content

  • I outline the major changes that instagram is trialing which involves hiding like counts.

  • I break down why they are making this change and what the implications are for YOU

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instagram, social media, food blogging, podcastK J Espinel