Posts in Creative business
LONDON FOOD STYLING AND INSTAGRAM WORKSHOP / BEHIND THE SCENES
LONDON FOOD STYLING AND INSTAGRAM WORKSHOP / BEHIND THE SCENES

In the lead up to every food photography and food styling workshop I host right here in London, I’m always frantically running around till the 11th hour, sourcing the most photogenic food, getting the right food photography props and scouting the perfect lunch locations, whilst wondering if I’ve bitten off more than I can chew. But then, when students come from near and far, I realise it is all worth it and that I’d do it again in a heartbeat!

As I had such a wonderful time this March teaching the 3-day London workshop, I thought perhaps you'd like to see what happened over the course of those days, what the final shots taken during the workshop looked like and basically, what exactly went down. Ready to take a look behind the scenes? Awesome, then please scroll down and read on … 

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branding, food photography, food blogging, Creative business, creativity, food photography workshop, food stylingK J Espinel
MANIFESTING MY GOALS, WISHES AND INTENTION FOR 2019...
MANIFESTING MY GOALS, WISHES AND INTENTION FOR 2019...

Do you get a bit reflective towards the end of a calendar year?  I do, big time! In part because it’s always incredibly sobering to think that yet another year has passed, but also because it’s so helpful for me to analyse what worked, what didn’t work and what to focus on during the new year.

When I started blogging I had a practice where I shared my food blogger wish list for the year ahead. I did it for the year 2015 and 2016 and then fell out of this practice, settling instead for quietly writing the new year’s wish list in my journal. I call BS on that because sharing the list publicly makes me work harder, gives the wish list more power to manifest itself and provides me with a sense of accountability.

Hence here it is, my wish list for 2019. You ready?

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branding, food blogging, goal setting, Creative businessK J Espinel
INTRODUCING THE EAT, CAPTURE, SHARE PODCAST FOR FOOD BLOGGERS
INTRODUCING THE EAT, CAPTURE, SHARE PODCAST FOR FOOD BLOGGERS

I have been teasing you for weeks (and loving it), but I finally wanted to share what’s been going on behind the scenes: I’ve starting my own PODCAST! It’s something I have been thinking about for so, so long and - with the support of my creative community, who also kept this secret safe and sound - as well as YOUR continued support and interest in me and my little plant-based food photography blog I finally felt brave enough to go for it.

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branding, food photography, instagram tricks, creativity, Creative business, food blogging, food styling, goal settingK J Espinel
WHAT HAPPENS AT A FOOD STYLING AND FOOD PHOTOGRAPHY WORKSHOP?
WHAT HAPPENS AT A FOOD STYLING AND FOOD PHOTOGRAPHY WORKSHOP?

After months of talking about it and planning like crazy behind the scenes the 2-day food styling and food photography workshop I ran with Aimee from Twigg Studios PLUS the 1-day small business mastermind I facilitated with Sorrel Roberts came and went in a flash. It was the most international group of eager food photography students and small business owners yet - with attendees coming to my cosy London studio from Slovakia, Dubai, Morocco, Denmark, Canada and the USA as well as good old London ;). How cool is that?!? :) To be honest, I could not have asked for a better group of fellow creatives and food lovers to hang out with over those three days. Want to see what happened over the course of the workshop?

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branding, food photography, mastermind, Creative business, creativity, food blogging, food photography workshop, food stylingK J Espinel
HOW MUCH SHOULD AN INSTAGRAM CONTENT CREATOR EARN? + SAVEUR COUNT DOWN PART 3
HOW MUCH SHOULD AN INSTAGRAM CONTENT CREATOR EARN? + SAVEUR COUNT DOWN PART 3

NOTE: This blog post is part 22 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how to get paid for posting content on instagram, how the algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's controversial (?) post...

How much should an instagram influencer slash content creator earn? How much should we charge for our work as photographers, food writers, stylists? It's a question I get asked quite a lot and one that recently came up inside my creative community. I've written about the topic before, more broadly, but that blog post feels like ages ago and hence a few years older and wiser, I thought I'd tackle the question again on instagram and here on my blog AKA my home turf. 

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food photography, instagram tricks, Creative business, food blogging, food styling, goal settingK J Espinel
TOFU AVOCADO SALAD IN COLLABORATION WITH SAPIENSTONE (AD) + FOOD PHOTOGRAPHY BACKDROPS PART 4
TOFU AVOCADO SALAD IN COLLABORATION WITH SAPIENSTONE (AD) + FOOD PHOTOGRAPHY BACKDROPS PART 4

As an avid home cook and a food photographer everything starts with great food and a great work surface. If you think of it from the home cook's perspective if makes sense, right? Your ingredients have got to be right to create the dish you crave, but you also need a reliable, sturdy worksurface that makes the preparation process smooth and easy.

As a food photographer those two thing matter just as much - it's hard to shoot beautiful images if the food doesn't look right. And as for the worksurface it is ALWAYS a major consideration when I think about the mood and feel of a food photography image. It's the foundation from which I build my scene and tell my story. In fact if you read this blog post, this one and this one you'll know how incredibly important surfaces are in food photography and food styling. 

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food photography, vegan recipe, Creative business, creativity, food blogging, food stylingK J Espinel
IS YOUR INSTAGRAM ACCOUNT WORTH FOLLOWING?
IS YOUR INSTAGRAM ACCOUNT WORTH FOLLOWING?

NOTE: This blog post is part 21 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how the instagram algorithms really work, the three real reasons your instagram account is not growing and is organic growth on instagram still possible. Just click here to find all the other parts in the series. Now on with today's postand with that cheeky blog post title...

With soooo much choice of stunningly curated feeds and insanely gorgeous pictures, how on earth do we decide to take the leap and click the FOLLOW button on instagram? Is our decision to follow an instagram account much more complex than all these popular articles acknowledge? Or will a little hashtag make or break me on my favourite app after all?! 

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instagram tricks, Creative business, creativity, food blogging, food photography, food styling, goal settingK J Espinel
3 SURPRISING REASONS YOUR INSTAGRAM ACCOUNT IS NOT GROWING
3 SURPRISING REASONS YOUR INSTAGRAM ACCOUNT IS NOT GROWING

It was in July, 2017 that I posted part 1 of THE INSTAGRAM SERIES - content all about helping YOU manage your way around instagram - and I can honestly say, I NEVER expected to get the incredible response I did (FYI this is my best performing blog post EVER!) OR that a year on I'd still be adding parts to the never ending saga, sorry I mean series, that is Instagram. 

Seeing that I'm posting part 20 (!) of THE INSTAGRAM SERIES today, I'm celebrating by giving away 3 copies of my instagram eguide, 3 Lightroom preset mini bundles and a mini ebook outlining my editing process! To find out how to win in this WORLDWIDE GIVEAWAY, please scroll down to the end of this blog post. But first, let's delve into today's instagram topic, shall we?  

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instagram tricks, Creative business, creativity, food blogging, food photography, food styling, goal settingK J Espinel
CAN YOU BEAT THE INSTAGRAM ALGORITHM WITH COMMENT PODS?
CAN YOU BEAT THE INSTAGRAM ALGORITHM WITH COMMENT PODS?

NOTE: This blog post is part 19 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as why am I losing followers on instagram , how the instagram algorithms really work and how to get paid influencer work on instagram. Just click here to find all the other parts in the series. 

Now that the cat is out of the bag and we finally officially know how the instagram algorithms really work, joining a comment pod to increase our engagment and thereby beat the algorithm seems more important than ever. Or does it? In today's post I'll explore this questions in a bit more detail. 

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instagram tricks, Creative business, creativity, food photographyK J Espinel