Posts in goal setting
HOW MUCH DO FOOD PHOTOGRAPHERS MAKE?
HOW MUCH DO FOOD PHOTOGRAPHERS MAKE?

How much should I charge for my food photography work? What kind of salary can or should I expect as a food photographer? These are questions I get asked by my ecourse students. mentoring clients and online community every single week! And, I understand why, it’s so confusing to know what to charge when there aren’t any set standards or any clear income guidelines available.

Many of the creatives I work with come to food photography after years in a 9-5 job, where salaries are generally streamlined, transparent and clear. The world of freelance work - especially the world of freelance food photography work (or any photography or creative profession, frankly), is much more muddled when it comes to one’s income. It’s why I wrote this bog post, to inform you what you can expect to make as a food photographer and answer as many of your money questions as I can in the process!

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Creative business, food photography, mastermind, restaurant photography, goal settingK J Espinel
FOOD STYLING & FOOD PHOTOGRAPHY E-COURSE - AUTUMN 2021
FOOD STYLING & FOOD PHOTOGRAPHY E-COURSE - AUTUMN 2021

WHO IS THE ON-LINE FOOD PHOTOGRAPHY AND FOOD STYLING COURSE FOR?

  • Are you new to food photography and styling and eager to kick start your learning process?

  • Have you been taking food photos for a while, but find that you just can't get the images you really want?

  • Or are you a long-term food blogger who has plateaued and is keen to level up and go pro?

  • Do you work best with the supportive of a creative community and teacher who are there for you every step along the way?

Great! Because this food photography e-course is for YOU!

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food photography, ecourse, food photography ecourse, food blogging, food styling, goal setting, branding, creativity, Creative businessK J Espinel
HOW TO START A MAILING LIST. YOUR 10 LIST BUILDING QUESTIONS ANSWERED!
HOW TO START A MAILING LIST. YOUR 10 LIST BUILDING QUESTIONS ANSWERED!

In today’s online world it’s almost impossible as a food blogger, food photographer or recipe developer to do everything and be everywhere - Instagram, Facebook, TikTok, Pinterest, Twitter - there are just SO many platforms one can spend (too much) time on, am I right? That begs the question - which platform(s) should we spend our energy on, which one will have the biggest impact on our career and also on our bottom line?

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creativity, food blogging, food photography, goal setting, branding, Creative businessK J Espinel
5 REASONS I SWITCHED TO FLODESK (AND WHY EVERY CREATIVE SHOULD TOO!)
5 REASONS I SWITCHED TO FLODESK (AND WHY EVERY CREATIVE SHOULD TOO!)

My biggest regret as a food photography teacher and creative business owner is that I didn’t start a mailing list sooner! I SO wish I had. That’s because having a mailing list is empowering, financially rewarding and the best way to communicate with your most loyal, awesomest community members, establishing an intimate connection in the process. Your newsletter is also the place where you can offer the most valuable content, kinda like a secret insiders club. And having a mailing list means you’re less dependent on the ebbs and flows of social media algorithms. In short, mailing lists are simply FAB!

Now, I know what you’re thinking, starting a mailing list feels daunting and complicated and where does one even start? It’s also so time consuming, right? Wrong!

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creativity, food blogging, food photography, goal setting, branding, Creative businessK J Espinel
HOW TO DESIGN AND LAYOUT YOUR SELF-PUBLISHED BOOK (PART 2)
HOW TO DESIGN AND LAYOUT YOUR SELF-PUBLISHED BOOK (PART 2)

EVER WONDER WHAT’S INVOLVED IN DESIGNING THE PAGES OF A BOOK?

If you dream of writing your own (cook)book, my guess is you’re thinking about all the lovely recipes you’ll share and the gorgeous images you’ll photograph. Perhaps you’ve even dreamed up a title and cover, but if you’re anything like I was at the start of my book writing journey, maybe you haven’t thought too hard just yet about the layout of your book.

With a book, every element, including the page design, matters, so it’s worth starting to think about it, even at the earlier stages of the book creation process. In today’s blog post I’m share 3 key areas to focus on in your book design process…..

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food photography, food styling, self publishing, branding, Creative Food Photography, creativity, goal settingK J Espinel
HOW TO DESIGN AND LAYOUT YOUR SELF PUBLISHED BOOK! (PART 1)
HOW TO DESIGN AND LAYOUT YOUR SELF PUBLISHED BOOK! (PART 1)

Hey everyone, I’m back with another little glimpse into my self publishing journey behind Creative Food Photography, my first book! Today we’ll be taking a closer look at the process of designing and planning the interiors and layout of the book. I’ve split the blog post into two, so as not to overwhelm you, with part 2 coming atcha super soon! My hope is that this blog post (and the one coming up) will help YOU on your self publishing journey too, as well as get you super excited about grabbing yourself a copy of my book if you haven’t yet. You can find all the places to order it right here :)!

Now, are you ready to get stuck in?

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goal setting, food photography, food styling, food blogging, self publishing, Creative Food Photography, branding, creativityK J Espinel
GIFT GUIDE FOR FOOD PHOTOGRAPHERS AND FOOD BLOGGERS
GIFT GUIDE FOR FOOD PHOTOGRAPHERS AND FOOD BLOGGERS

Whether you’re looking to buy a gift for yourself (#selflove) or for someone you adore who is obsessed with food photography and food styling, I’ve got you covered with my 2020/2021 gift guide! I’ve tried to focus mainly on smaller businesses, gifts that will enhance any food photo and Instagram gallery, as well as items that support creativity as well as productivity and business growth. It’s been a joy putting this guide together for all you food photographers and content creators, and I hope you find something here that feels just right this season!

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Creative Food Photography, creativity, food blogging, food photography, food styling, goal setting, Creative businessK J Espinel
ANNOUNCEMENT: CREATIVE FOOD PHOTOGRAPHY BOOK READY FOR PRE-ORDER!
ANNOUNCEMENT: CREATIVE FOOD PHOTOGRAPHY BOOK READY FOR PRE-ORDER!

I’m beyond excited you’re here because today I can FINALLY reveal the cover and title of my first book:

CREATIVE FOOD PHOTOGRAPHY

How to capture exceptional images of food

There, I said it and it feels great ;)! Now I’d love to use this space to tell you what the book is all about and what special BONUS I’ve prepared for you as a thank you for your support and for pre-ordering the book today.

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goal setting, food photography, food styling, self publishing, Creative Food Photography, creativity, Creative businessK J Espinel
CREATIVE BUSINESSES, SELLING ONLINE AND INFLUENCER MARKETING IN 2020
CREATIVE BUSINESSES, SELLING ONLINE AND INFLUENCER MARKETING IN 2020

NOTE: This blog post is part 24 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earn, how the instagram algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...


As I write these lines we’re in the middle of a global pandemic and though our primary focus is most certainly (and rightly!) on people’s and the planet’s well-being, the reality for most of us is that we still need to pay our bills and provide for ourselves and our loved ones. The question is, how can content creators, food photographers, recipe developers and influencers like us whose industry has been turned upside down, weather these uncertain times and come out of this period with our income streams (and sanity) still in tact? I don’t want to pretend that I have all the answers, but would love to share some ideas and thoughts that might help you manoeuvre through these choppy waters…

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instagram tricks, creativity, food blogging, food photography, food styling, goal setting, Creative businessK J Espinel