Posts in instagram
#32 - MARKETING FOR FOOD BLOGGERS - ON-AIR MENTORING SESSION + MASTERCLASS ANNOUNCEMENT
#32 - MARKETING FOR FOOD BLOGGERS - ON-AIR MENTORING SESSION + MASTERCLASS ANNOUNCEMENT

On today’s episode (32) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food content creator Suzanne from Happy Gut Co. who has recently started running her food blog and local food business. Suzanne wants to find out how and where to market her service as she’s eager to grow her local client base and instagram audience. Here’s what you can expect from this episode…

  • I announce my instagram and blogging masterclass, taking place this Saturday, November 16th 2019 (details below)

  • We explore how to market your business and service outside of instagram

  • I deep dive into the power of your instagram profile picture

  • We touch on the art of using hashtags on instagram

  • We talk about why using instagram’s analytics is crucial to understanding and growing your audience

  • I share how best to use instagram stories and highlights to retain and attract followers

Read More
instagram, podcast, social media, food blogging, goal settingK J Espinel
#31 - HOW TO GET PAID INFLUENCER WORK WITH LAURIE BUCKLE, COOKIT MEDIA
#31 - HOW TO GET PAID INFLUENCER WORK WITH LAURIE BUCKLE, COOKIT MEDIA

In today’s episode (31) of The EAT, CAPTURE, SHARE Podcast, I’m speaking to Laurie Buckle, CEO and Founder of CookIt Media, an agency and consulting service for food influencers. Laurie shares her expert insight into working with brands in a paid capacity, shifting from blogger to business owner and the future of food blogging. Here’s what you can expect from today’s episode …

  • We discuss how you can earn an income from content creation

  • Laurie shares her top tips on getting brands to notice you

  • We discuss how to navigate requests to promote a brand for ‘free’ on your social channels

  • Laurie talks about what key qualities brands are searching for when they choose influencers to work with

  • and lots more…

Read More
social media, food blogging, instagramK J Espinel
#29 - IS SOCIAL MEDIA HURTING YOUR MENTAL HEALTH WITH BAILEY PARNELL
#29 - IS SOCIAL MEDIA HURTING YOUR MENTAL HEALTH WITH BAILEY PARNELL

In today’s episode (29) of The EAT, CAPTURE, SHARE Podcast, I’m speaking to Bailey Parnell, CEO and Founder of Skills Camp. Bailey is also a TEDTALK speaker, researcher and expert in the field of social media and its relationship to our mental health. Here’s what you can expect from today’s episode …

  • We speak about addiction and social media use and Bailey explains why social media is similar to drugs and alcohol in this regard

  • We chat about how we can use social media as content creators without it becoming an unhealthy addiction

  • We talk about how anxiety and social media can be linked and the research results may surprise you

  • Bailey explains what you can do to decrease any sense of anxiety, depression and addiction when using social media

  • We chat about what social media platforms are doing to keep us using them for longer

  • We discuss the pros and cons of being vulnerable on social media and how to set your own boundaries

  • Bailey gives us her top three tops on staying happy and safe as content creators on social media

Read More
instagram, social media, food bloggingK J Espinel
#28 - HOW TO GET MORE FOOD PHOTOGRAPHY CLIENTS - ON-AIR MENTORING SESSION
#28 - HOW TO GET MORE FOOD PHOTOGRAPHY CLIENTS - ON-AIR MENTORING SESSION

In today’s season 3 premier episode (28) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food photographer and food blogger Marialena who is keen to move from hobby to professional photographer. I give Marialena some suggestions on building her food photography business and where her blog and instagram fit into that process. Here’s what you can expect from this episode…

  • I explain why it is very hard to make a living solely as a food photographer and what Marialena can do to ensure she earns enough income to make it work

  • I talk about how a blog and an instagram account can serve you differently in getting the food photography clients that you want

  • I speak about the importance of having a diverse and less consistent instagram gallery!

  • I give my take on what should be included in every food photographer’s portfolio

  • I share what one steps to take if you dream of shooting a cookbook

Read More
instagram, podcast, social media, food blogging, goal settingK J Espinel
#27 - THE ART OF FOOD PHOTOGRAPHY WITH ARAN GOYOAGA
#27 - THE ART OF FOOD PHOTOGRAPHY WITH ARAN GOYOAGA

In today’s episode (27) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with cookbook author, food stylist and photographer Aran Goyoaga, known on instagram as Cannellevanille. We talk about the art of food photography and styling, smart phone photography and cookbook writing. Here’s what else you can expect from today’s episode…

  • Aran introduces herself

  • Aran outlines the first steps she took to turn her hobby into her career

  • Aran explains how she conveys emotions and tells stories through her photography

  • Aran gives us a glimpse into how she uses editing to create movement in her still images

  • We chat about the pressures of posting on instagram and how to manage the joy and stress that comes with sharing work online

  • We explore whether as artists we create for ourselves or our audience and how to navigate this dichotomy

  • Aran shares cookbook writing tips

Read More
instagram, social media, podcast, food blogging, food photography, food stylingK J Espinel
#26 - INSTAGRAM ALGORITHMS - WHAT YOU NEED TO KNOW!
#26 - INSTAGRAM ALGORITHMS - WHAT YOU NEED TO KNOW!

In today’s solo BONUS episode (26) of The EAT, CAPTURE, SHARE podcast, I’m sharing more about the new instagram algorithms and breaking down the key changes being introduced on the platform, what they mean for you as a food blogger, recipe developer and content creator and how you can make the most of the situation at hand. Here’s exactly what you can expect from today’s episode…

  • I speak about the instagram ‘glitch’ that happened a few weeks ago and what its short and long term implications are

  • I explain why instagram likes, views, engagement and reach are down for many instagrammers

  • I outline what ‘pay to play’ means in the context of the instagram algorithm

  • I reveal what I believe is happening with instagram hashtag reach

  • I note why change is good and how changing your instagram around may be a good thing

  • I stress the importance of creating video content

  • I outline the major changes that instagram is trialing which involves hiding like counts.

  • I break down why they are making this change and what the implications are for YOU

Read More
instagram, social media, food blogging, podcastK J Espinel
#25 - HOW TO BUILD COMMUNITY ON INSTAGRAM WITH SARA TASKER
#25 - HOW TO BUILD COMMUNITY ON INSTAGRAM WITH SARA TASKER

In today’s episode (25) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with author, photographer, podcaster, instagram expert and creative business owner Sara Tasker. We talk about instagram, creativity and building community. Here’s what else you can expect from today’s episode …

  • Sara talks about what propelled her to start sharing content on instagram, why she did the 365 project and how she grew her instagram account organically to over 200,000 audience members!

  • Sara reflects on what makes instagram so compelling and powerful

  • We chat about the comparison trap on instagram and how to navigate it

  • Sara shares her top tip around standing out and finding your voice on instagram

  • Sara spills the beans on how to earn an income online and how to get brands to notice you

Read More
instagram, social media, podcastK J Espinel
#24 - HOW TO GROW YOUR AUDIENCE AND BUSINESS ON INSTAGRAM - ON-AIR MENTORING SESSION
#24 - HOW TO GROW YOUR AUDIENCE AND BUSINESS ON INSTAGRAM - ON-AIR MENTORING SESSION

In today’s episode (24) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another one of my instagram mentoring sessions; I’m working with nutritional therapist and plant-based recipe developer Ana Estellés. I give Ana some suggestions on clarifying her brand message, fine tuning her instagram bio, using hashtags and prepping for her dream of writing a book….

  • We explore how Ana can explain from the outset what she offers prospective clients and what sets her services apart from everyone else

  • We deep dive into Ana’s current business to establish how to identify what’s working and help her define her niche

  • We speak about the importance of listening to your audience and creating content and products for them, NOT the other way around

  • I explain why SEO still matters in 2019 and more!

Read More
instagram, podcast, social media, food blogging, goal settingK J Espinel
#22 - HOW TO MAKE MONEY AS A FOOD BLOGGER WITH SHIVESH BHATIA
#22 - HOW TO MAKE MONEY AS A FOOD BLOGGER WITH SHIVESH BHATIA

In today’s episode (22) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with food blogger, baker and cookbook author Shivesh Bhatia. We talk about how to make a living as a food blogger as well as how to elevate yourself so that the best brands find working with you irresistible. Here’s what else you can expect from today’s episode …

  • Shivesh talks about how he started his baking blog

  • Shivesh shares how he made the move onto instagram and grew his audience there to more than 175K

  • Shivesh outlines how he caught the attention of the press and other mainstream media outlets and got featured by instagram

  • Shivesh explains why it’s difficult to sustain growth on instagram and what to do to keep the momentum going

Read More
food blogging, food photography, instagram, social media, goal setting, podcastK J Espinel