In today’s online world it’s almost impossible as a food blogger, food photographer or recipe developer to do everything and be everywhere - Instagram, Facebook, TikTok, Pinterest, Twitter - there are just SO many platforms one can spend (too much) time on, am I right? That begs the question - which platform(s) should we spend our energy on, which one will have the biggest impact on our career and also on our bottom line?
Read MoreMy biggest regret as a food photography teacher and creative business owner is that I didn’t start a mailing list sooner! I SO wish I had. That’s because having a mailing list is empowering, financially rewarding and the best way to communicate with your most loyal, awesomest community members, establishing an intimate connection in the process. Your newsletter is also the place where you can offer the most valuable content, kinda like a secret insiders club. And having a mailing list means you’re less dependent on the ebbs and flows of social media algorithms. In short, mailing lists are simply FAB!
Now, I know what you’re thinking, starting a mailing list feels daunting and complicated and where does one even start? It’s also so time consuming, right? Wrong!
Read MoreEVER WONDER WHAT’S INVOLVED IN DESIGNING THE PAGES OF A BOOK?
If you dream of writing your own (cook)book, my guess is you’re thinking about all the lovely recipes you’ll share and the gorgeous images you’ll photograph. Perhaps you’ve even dreamed up a title and cover, but if you’re anything like I was at the start of my book writing journey, maybe you haven’t thought too hard just yet about the layout of your book.
With a book, every element, including the page design, matters, so it’s worth starting to think about it, even at the earlier stages of the book creation process. In today’s blog post I’m share 3 key areas to focus on in your book design process…..
Read MoreHey everyone, I’m back with another little glimpse into my self publishing journey behind Creative Food Photography, my first book! Today we’ll be taking a closer look at the process of designing and planning the interiors and layout of the book. I’ve split the blog post into two, so as not to overwhelm you, with part 2 coming atcha super soon! My hope is that this blog post (and the one coming up) will help YOU on your self publishing journey too, as well as get you super excited about grabbing yourself a copy of my book if you haven’t yet. You can find all the places to order it right here :)!
Now, are you ready to get stuck in?
Read MoreWhether you’re looking to buy a gift for yourself (#selflove) or for someone you adore who is obsessed with food photography and food styling, I’ve got you covered with my 2020/2021 gift guide! I’ve tried to focus mainly on smaller businesses, gifts that will enhance any food photo and Instagram gallery, as well as items that support creativity as well as productivity and business growth. It’s been a joy putting this guide together for all you food photographers and content creators, and I hope you find something here that feels just right this season!
Read MoreEVER WONDER WHAT’S INVOLVED IN CHOOSING A BOOK COVER + BOOK TITLE?
A cover and title that make you feel proud, that ooze professionalism and have a look and vibe that’s 100% YOU? It entails a whole lot more than my naive self ever realised, which meant that I was on a really steep learning curve as we worked on the cover for my upcoming book, Creative Food Photography.
Because I know you dream of creating your own book too, I thought I’d take you behind the scenes of what was involved in bringing the cover of Creative Food Photography to life.
Read MoreI’m beyond excited you’re here because today I can FINALLY reveal the cover and title of my first book:
CREATIVE FOOD PHOTOGRAPHY
How to capture exceptional images of food
There, I said it and it feels great ;)! Now I’d love to use this space to tell you what the book is all about and what special BONUS I’ve prepared for you as a thank you for your support and for pre-ordering the book today.
Read MoreNOTE: This blog post is part 24 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earn, how the instagram algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...
As I write these lines we’re in the middle of a global pandemic and though our primary focus is most certainly (and rightly!) on people’s and the planet’s well-being, the reality for most of us is that we still need to pay our bills and provide for ourselves and our loved ones. The question is, how can content creators, food photographers, recipe developers and influencers like us whose industry has been turned upside down, weather these uncertain times and come out of this period with our income streams (and sanity) still in tact? I don’t want to pretend that I have all the answers, but would love to share some ideas and thoughts that might help you manoeuvre through these choppy waters…
It only took a crazy scary virus to force me to slow down and FINALLY create my light and bright food photography preset bundle for desktop especially for you! After the warm response to my essential Lightroom presets, which were aimed at those of you who love darker and moodier shots, I thought it would be helpful to put some presets together, which will give your images that lighter look. In fact, most of my food photography clients prefer lighter shots and the presets I’m sharing with you today have hence come in extremely handy when completing client work. As always, I like to go over and beyond for my tribe and consequently the bundle includes a few tiny little extras like a special introductory 10% off discount code valid until June 1st! Want to find out more? Then please read on…
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