GIFT GUIDE FOR FOOD PHOTOGRAPHERS AND FOOD BLOGGERS
Whether you’re looking to buy a gift for yourself (#selflove) or for someone you adore who is obsessed with food photography and food styling, I’ve got you covered with my 2020/2021 gift guide! I’ve tried to focus mainly on smaller businesses, gifts that will enhance any food photo and Instagram gallery, as well as items that support creativity as well as productivity and business growth. It’s been a joy putting this guide together for all you food photographers and content creators, and I hope you find something here that feels just right this season!
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CREATIVE BUSINESSES, SELLING ONLINE AND INFLUENCER MARKETING IN 2020
NOTE: This blog post is part 24 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earn, how the instagram algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...
As I write these lines we’re in the middle of a global pandemic and though our primary focus is most certainly (and rightly!) on people’s and the planet’s well-being, the reality for most of us is that we still need to pay our bills and provide for ourselves and our loved ones. The question is, how can content creators, food photographers, recipe developers and influencers like us whose industry has been turned upside down, weather these uncertain times and come out of this period with our income streams (and sanity) still in tact? I don’t want to pretend that I have all the answers, but would love to share some ideas and thoughts that might help you manoeuvre through these choppy waters…
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8 LIGHT FOOD PHOTOGRAPHY LIGHTROOM PRESETS
It only took a crazy scary virus to force me to slow down and FINALLY create my light and bright food photography preset bundle for desktop especially for you! After the warm response to my essential Lightroom presets, which were aimed at those of you who love darker and moodier shots, I thought it would be helpful to put some presets together, which will give your images that lighter look. In fact, most of my food photography clients prefer lighter shots and the presets I’m sharing with you today have hence come in extremely handy when completing client work. As always, I like to go over and beyond for my tribe and consequently the bundle includes a few tiny little extras like a special introductory 10% off discount code valid until June 1st! Want to find out more? Then please read on…
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ESSENTIAL QUARANTINE COOKING AND SHOPPING GUIDE
How many days have you been staying safely home in quarantine? When are you expecting your next food delivery or are you planning a big food shopping trip to the supermarket soon? Whatever your set up is during the COVID-19 crisis, I’d love to help you with my essential shopping guide, so you’re able to focus on what you truly need and on purchasing what will bring you the most amount of joy in the kitchen. I’ll also point you towards some easy, flexible and nourishing vegan pantry recipes to cook during your time in quarantine. My hope is that you’ll be able to navigate through your time in isolation with flair and flavour. If that sounds like what you’re after, please read on…
ESSENTIAL QUARANTINE FOOD SHOPPING GUIDE
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THE COST OF SELF PUBLISHING VERSUS TRADITIONAL PUBLISHING. WHAT YOU NEED TO KNOW.
Hey everyone, I’m back with an update on my book writing saga and with lots of information about the financial implications of self publishing. As many of you know, not least from this blog post, these podcast episodes (1) (2) (3) and my writing diary highlights on instagram, I’m writing a book on food styling and food photography. For a variety of reasons I’m self publishing and sharing the lessons I’ve learned on the way with YOU in the hope they will help you on your book journey!
Today, I wanted to break down the financial implications of self publishing compared to tradition book publishing and also outline the various routes available to you. I’m still learning as I go along, but here’s what I’ve discovered so far.
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I'M WRITING A BOOK! THE STORY SO FAR...
I’m writing a book on food photography and styling! To be honest, it’s not exactly breaking news if you’ve been watching my writing diary on stories, if you’ve read my captions on instagram, if you’ve tuned into the podcast or subscribed to my newsletter at any point in 2019. But in today’s busy world, messages like these sometimes get a little lost. It’s why I thought I’d share my book writing journey so far here on the blog, in the hope it might be helpful to those of you who dream of creating a heartfelt, beautiful and delicious book too.
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LONDON CAKE STYLING WORKSHOP BEHIND THE SCENES - A SUMMER'S BOUNTY
There’s the romance of being a creative/photographer/stylist and then there’s the very grounding reality - how do we stay inspired, how do we keep pushing ourselves to do better and how do we avoid repeating the same tried and tested formula, making way for new forms of creative expression instead?
Though attending food styling workshops like the one Silvia and I taught late last month isn’t the answer to every creative stumbling block a budding food blogger or food photographer might come across, it IS indescribably nourishing and creatively stimulating to see the world of food through someone else’s lens.
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ARE INSTAGRAM ADS WORTH IT FOR BLOGGERS AND INFLUENCERS?
NOTE: This blog post is part 23 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earn, how the algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...
INSTAGRAM ALGORITHMS ARE AWESOME! Said no one ever! Or did they? Well, you may be surprised to learn that when I was researching the instagram algorithms for one of my INSTAGRAM SERIES posts last year I came across this guy on twitter who was raving about how awesome the algorithms are and how his blog traffic and business had exploded since they were introduced. WHAT!? I thought - as did a number of perplexed tweeters. HOW? He explained that he used instagram ads and promoted posts and noted that IG algorithms’ ability to target the right audience for his blog was incredible!
That different take on the algorithm stuck with me, so much so that when I heard THE social media expert Gary Vee REPEATEDLY say that entrepreneurs/business owners/probloggers who don’t use ads, are making a MASSIVE mistake, I took serious note. Was I playing it small by not going down the paid instagram route?
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LONDON FOOD STYLING AND INSTAGRAM WORKSHOP / BEHIND THE SCENES
In the lead up to every food photography and food styling workshop I host right here in London, I’m always frantically running around till the 11th hour, sourcing the most photogenic food, getting the right food photography props and scouting the perfect lunch locations, whilst wondering if I’ve bitten off more than I can chew. But then, when students come from near and far, I realise it is all worth it and that I’d do it again in a heartbeat!
As I had such a wonderful time this March teaching the 3-day London workshop, I thought perhaps you'd like to see what happened over the course of those days, what the final shots taken during the workshop looked like and basically, what exactly went down. Ready to take a look behind the scenes? Awesome, then please scroll down and read on …
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