Posts in food styling
HOW TO DESIGN AND LAYOUT YOUR SELF-PUBLISHED BOOK (PART 2)
HOW TO DESIGN AND LAYOUT YOUR SELF-PUBLISHED BOOK (PART 2)

EVER WONDER WHAT’S INVOLVED IN DESIGNING THE PAGES OF A BOOK?

If you dream of writing your own (cook)book, my guess is you’re thinking about all the lovely recipes you’ll share and the gorgeous images you’ll photograph. Perhaps you’ve even dreamed up a title and cover, but if you’re anything like I was at the start of my book writing journey, maybe you haven’t thought too hard just yet about the layout of your book.

With a book, every element, including the page design, matters, so it’s worth starting to think about it, even at the earlier stages of the book creation process. In today’s blog post I’m share 3 key areas to focus on in your book design process…..

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food photography, food styling, self publishing, branding, Creative Food Photography, creativity, goal settingK J Espinel
HOW TO DESIGN AND LAYOUT YOUR SELF PUBLISHED BOOK! (PART 1)
HOW TO DESIGN AND LAYOUT YOUR SELF PUBLISHED BOOK! (PART 1)

Hey everyone, I’m back with another little glimpse into my self publishing journey behind Creative Food Photography, my first book! Today we’ll be taking a closer look at the process of designing and planning the interiors and layout of the book. I’ve split the blog post into two, so as not to overwhelm you, with part 2 coming atcha super soon! My hope is that this blog post (and the one coming up) will help YOU on your self publishing journey too, as well as get you super excited about grabbing yourself a copy of my book if you haven’t yet. You can find all the places to order it right here :)!

Now, are you ready to get stuck in?

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goal setting, food photography, food styling, food blogging, self publishing, Creative Food Photography, branding, creativityK J Espinel
GIFT GUIDE FOR FOOD PHOTOGRAPHERS AND FOOD BLOGGERS
GIFT GUIDE FOR FOOD PHOTOGRAPHERS AND FOOD BLOGGERS

Whether you’re looking to buy a gift for yourself (#selflove) or for someone you adore who is obsessed with food photography and food styling, I’ve got you covered with my 2020/2021 gift guide! I’ve tried to focus mainly on smaller businesses, gifts that will enhance any food photo and Instagram gallery, as well as items that support creativity as well as productivity and business growth. It’s been a joy putting this guide together for all you food photographers and content creators, and I hope you find something here that feels just right this season!

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Creative Food Photography, creativity, food blogging, food photography, food styling, goal setting, Creative businessK J Espinel
CREATIVE FOOD PHOTOGRAPHY: HOW TO CHOOSE A BOOK COVER + BOOK TITLE
CREATIVE FOOD PHOTOGRAPHY: HOW TO CHOOSE A BOOK COVER + BOOK TITLE

EVER WONDER WHAT’S INVOLVED IN CHOOSING A BOOK COVER + BOOK TITLE?

A cover and title that make you feel proud, that ooze professionalism and have a look and vibe that’s 100% YOU? It entails a whole lot more than my naive self ever realised, which meant that I was on a really steep learning curve as we worked on the cover for my upcoming book, Creative Food Photography.


Because I know you dream of creating your own book too, I thought I’d take you behind the scenes of what was involved in bringing the cover of Creative Food Photography to life.

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food photography, food styling, self publishing, branding, Creative Food Photography, creativityK J Espinel
ANNOUNCEMENT: CREATIVE FOOD PHOTOGRAPHY BOOK READY FOR PRE-ORDER!
ANNOUNCEMENT: CREATIVE FOOD PHOTOGRAPHY BOOK READY FOR PRE-ORDER!

I’m beyond excited you’re here because today I can FINALLY reveal the cover and title of my first book:

CREATIVE FOOD PHOTOGRAPHY

How to capture exceptional images of food

There, I said it and it feels great ;)! Now I’d love to use this space to tell you what the book is all about and what special BONUS I’ve prepared for you as a thank you for your support and for pre-ordering the book today.

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goal setting, food photography, food styling, self publishing, Creative Food Photography, creativityK J Espinel
CREATIVE BUSINESSES, SELLING ONLINE AND INFLUENCER MARKETING IN 2020
CREATIVE BUSINESSES, SELLING ONLINE AND INFLUENCER MARKETING IN 2020

NOTE: This blog post is part 24 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earn, how the instagram algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...


As I write these lines we’re in the middle of a global pandemic and though our primary focus is most certainly (and rightly!) on people’s and the planet’s well-being, the reality for most of us is that we still need to pay our bills and provide for ourselves and our loved ones. The question is, how can content creators, food photographers, recipe developers and influencers like us whose industry has been turned upside down, weather these uncertain times and come out of this period with our income streams (and sanity) still in tact? I don’t want to pretend that I have all the answers, but would love to share some ideas and thoughts that might help you manoeuvre through these choppy waters…

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instagram tricks, creativity, food blogging, food photography, food styling, goal setting, Creative businessK J Espinel
THE COST OF SELF PUBLISHING VERSUS TRADITIONAL PUBLISHING. WHAT YOU NEED TO KNOW.
THE COST OF SELF PUBLISHING VERSUS TRADITIONAL PUBLISHING. WHAT YOU NEED TO KNOW.

Hey everyone, I’m back with an update on my book writing saga and with lots of information about the financial implications of self publishing. As many of you know, not least from this blog post, these podcast episodes (1) (2) (3) and my writing diary highlights on instagram, I’m writing a book on food styling and food photography. For a variety of reasons I’m self publishing and sharing the lessons I’ve learned on the way with YOU in the hope they will help you on your book journey!

Today, I wanted to break down the financial implications of self publishing compared to tradition book publishing and also outline the various routes available to you. I’m still learning as I go along, but here’s what I’ve discovered so far.

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goal setting, food photography, food styling, food blogging, self publishing, Creative businessK J Espinel
I'M WRITING A BOOK! THE STORY SO FAR...
I'M WRITING A BOOK! THE STORY SO FAR...

I’m writing a book on food photography and styling! To be honest, it’s not exactly breaking news if you’ve been watching my writing diary on stories, if you’ve read my captions on instagram, if you’ve tuned into the podcast or subscribed to my newsletter at any point in 2019. But in today’s busy world, messages like these sometimes get a little lost. It’s why I thought I’d share my book writing journey so far here on the blog, in the hope it might be helpful to those of you who dream of creating a heartfelt, beautiful and delicious book too.

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food blogging, goal setting, food photography, food styling, self publishingK J Espinel
LONDON CAKE STYLING WORKSHOP BEHIND THE SCENES - A SUMMER'S BOUNTY
LONDON CAKE STYLING WORKSHOP BEHIND THE SCENES - A SUMMER'S BOUNTY

There’s the romance of being a creative/photographer/stylist and then there’s the very grounding reality - how do we stay inspired, how do we keep pushing ourselves to do better and how do we avoid repeating the same tried and tested formula, making way for new forms of creative expression instead?

Though attending food styling workshops like the one Silvia and I taught late last month isn’t the answer to every creative stumbling block a budding food blogger or food photographer might come across, it IS indescribably nourishing and creatively stimulating to see the world of food through someone else’s lens.

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food photography, food photography workshop, food styling, creativity, Creative business, food bloggingK J Espinel